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Panasonic TX32LXD70 Review

by Colin Tang
12 April 2007
Panasonic TX32LXD70

I would like to kick off this review of Panasonic TX32LXD70 by highlighting the fact that Matsushita – Panasonic's parent company – is one of the very few electric/ electronic manufacturers who maintain presence in both the plasma and the LCD TV markets. Even more impressively, throughout the years they've succeeded in churning out both plasmas and LCDs that are widely acknowledged as best-in-class (or not far off), even though these two flat panel display technologies are radically divergent in terms of physical design and marketing philosophy.

To achieve strategic market positioning and avoid self-inflicted competition, Panasonic has wisely devised a blueprint for proper product segregation. By limiting its LCD TV production to the 32" and below market, Panasonic has chosen to channel the bulk of its resources into plasma TV production to cater for consumers requiring larger screen size. So far this strategy has paid off in dividends – operating profit in the third quarter of 2006 grew by 5% to US $1.12 billion, leaving the plasma divisions of rivals LG and Samsung (both recorded fourth-quarter loss) trailing in the dust.

The recently launched Panasonic TH42PX70 plasma will certainly do its part to contribute to Matsushita's swelling coffers. While it grabbed all the headlines with its outstanding picture quality and aggressive pricing, one could almost be forgiven for not noticing the low-key release at the same time of the latest in a prestigious line of Panasonic LCD TV – the TX32LXD70.

With an average online price of around £720, the Panasonic TX32LXD70 is decidedly more expensive than most of its 32-inch competitors. This article will investigate and see if the Panasonic TX32LXD70 is worth the price premium...


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