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KDL40W2000 Review Conclusion

by Colin Tang
5 March 2007

This model is our current 1080p LCD TV class leader for picture quality and tweakability, this side of 1500 pounds.

> Excellent image with good contrast and respectable blacks
> Wide range of picture adjustments
> Independent memory inputs

> Inaccurate colour and slight motion blurring
> Average styling considering the price
> Some connectivity issues

Note: Clouding may be specific to our review model.


  • 1080p capable display
  • 1080p HDMI input
  • Blacks above average with good shadow detail
  • Excellent contrast ratio post calibration
  • Minimal digital noise
  • Bright images, sharp 1080 resolution and no reflections off screen
  • Sharp 1:1 full pixel for 1080 source in HDMI, Component
  • Viewing angle up there with the best in class
  • Independent memory inputs
  • Multiple video processing controls
  • Backlight controls
  • Fast and responsive menu system
  • Onboard Freeview digital and analogue tuners
  • Respectable audio by HDTV standards
  • Non-reflective bezel
  • Fast setup and lightweight


  • Clouding (in our review model) affected black level appreciation
  • Slight motion blurring
  • Inaccurate primary colours
  • Grayscale controls in service menu not per input
  • No grayscale controls in user menu
  • No USB or multimedia memory readers
  • 1080i input only on component
  • Official PC resolution 1360x768
  • No Picture-in-Picture
  • EPG antiquated
  • No digital sound output.
  • Not as stylish as other models.
  • Simple remote
  • 40 inch


Sony's strong performance in the 1080p LCD market is a testament to their conviction that LCD will become the dominant display technology. They have put all their eggs into one basket and it looks like its paying off. Judging from what we have seen, it is worthy of all the accolades that have been coming through for their Bravia series. While I wouldn't say that its picture quality creams the best of plasmas in this range, the Sony KDL40W2000 Buy this for £759.98 at Dixons
Use code '5TV' for £40.00 discount
is nevertheless a strong contender and it may ultimately come down to personal preference when choosing between the two technologies. Look out for our shootout article on 1080p LCD models coming soon.

For this model, Sony have taken a few shortcuts to deliver this performance at an affordable price. This is mainly in the connectivity, styling and the picture extras department. Having said that, the budget videophile may not care for these features if picture quality was his main obsession. In this respect, I quote my colleague Vincent, who reminds me that at this price point, its all about compromises. It is also worth noting that the Bravia engine is not the final panacea for viewers who will be looking to stick with SD sources for a while, although good bit rate programmes and DVDs look pretty good on it. I know there are better BRAVIA processing out there; unfortunately they belong to the more expensive models.

I suppose the burning issue is what can a user do about the clouding problem. It is entirely possible that I have obtained a defective set of Sony KDL40W2000 Buy this for £759.98 at Dixons
Use code '5TV' for £40.00 discount
. But there is growing evidence that my unit is may not be an isolated case. I don't think the unit significantly skewed my results. As I mentioned before, the mura is evident in low light situations with a dark scenes in the programme. It is not noticeable at any other times, but that may depend on the extent of your clouding. If you are concerned after reading this, then please call Sony customer centre to register this issue. In the mean time, I will contact Sony for a formal response and investigate the literature on mura and uneven screen uniformity.

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