Sony KDL40W3000 Review
| by Vincent Teoh |
16 October 2007 |

It was around this time last year that Sony launched their full HD 1080p W series Bravia LCD televisions that received rave reviews in almost every home theatre magazine: at that time, these were the LCDs that came closest to matching the superior picture quality on their plasma rivals.
Since then both plasma and LCD technologies have advanced tremendously – competition in the HDTV arena has never been stiffer. Over the next few weeks, Sony will fill up some advertising airtime on your television with Play-Doh bunnies rolling around in the streets of Manhattan, New York City to the tune of The Rolling Stones' ageless "She's A Rainbow", promptly proclaiming the arrival of some new Bravia models.
One of them is the Sony KDL40W3000, an update to the outgoing W2000, which promises a higher contrast ratio, 24p support and better processing engine (among others). Let's see how it fares in our tests...
Full Specifications
Physical Measurements
| Screen Size (Diagonal) |
40 inches |
| Aspect Ratio |
16:9 |
| Dimensions Without Stand (in mm) |
992 x 643 x 122 |
| Dimensions With Stand (in mm) |
992 x 688 x 265 |
| Weight Without Stand |
22 kg |
| Weight With Stand |
26 kg |
Display
| Native Resolution |
1920 x 1080 |
| On Screen Contrast Ratio |
1800:1 |
| Dynamic Contrast Ratio |
16000:1 |
| Brightness |
500 cd/m2 |
| Viewing Angle (quoted) |
178° |
| Backlight |
WCG-CCFL |
| Pixel Response Time |
8 ms |
Video
| HD Ready |
Yes |
| Colour System |
PAL/ SECAM/ NTSC 3.58/ 4.43 |
| Teletext |
Yes |
| Teletext Memory |
700 pages |
| Special Features |
Bravia Engine EX, Live Colour Creation, 24p True Cinema, 10-bit panel |
TV Tuner
| Analogue |
PAL/SECAM |
| Digital |
DVB-T (Freeview) |
| Stereo Reception |
B/G, D/K, I, L, Nicam |
Connection
| HDMI |
3 (2 rear, 1 side) |
| VGA |
1 (HD-15 + audio in; rear) |
| Component |
2 (YPbPr 3 x RCA connectors for video & L-R 2 x RCA connectors for audio; rear) |
| Scart |
2 (21-pin; rear) |
| S-Video |
1 (4-pin; side) |
| Composite (including audio input) |
1 (1 x RCA video & 2 x RCA audio; side) |
| Analogue Audio Output |
1 (L-R 2 x RCA connectors; rear) |
| Digital Audio Output |
1 (Optical; rear) |
| Headphone Output |
1 (3.5mm stereo minijack; side) |
Audio
| Speakers |
2 |
| Power Output |
11W + 11W |
| Sound Effect |
S-Force Pro Front Surround |
Power Consumption
| Operation |
240 W |
| Standby |
0.3 W |
Source: www.sony.co.uk