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Sony KDL40W3000 Review

by Vincent Teoh
16 October 2007

Sony KDL40W3000

It was around this time last year that Sony launched their full HD 1080p W series Bravia LCD televisions that received rave reviews in almost every home theatre magazine: at that time, these were the LCDs that came closest to matching the superior picture quality on their plasma rivals.

Since then both plasma and LCD technologies have advanced tremendously – competition in the HDTV arena has never been stiffer. Over the next few weeks, Sony will fill up some advertising airtime on your television with Play-Doh bunnies rolling around in the streets of Manhattan, New York City to the tune of The Rolling Stones' ageless "She's A Rainbow", promptly proclaiming the arrival of some new Bravia models.

One of them is the Sony KDL40W3000, an update to the outgoing W2000, which promises a higher contrast ratio, 24p support and better processing engine (among others). Let's see how it fares in our tests...

Full Specifications

Physical Measurements

Screen Size (Diagonal) 40 inches
Aspect Ratio 16:9
Dimensions Without Stand (in mm) 992 x 643 x 122
Dimensions With Stand (in mm) 992 x 688 x 265
Weight Without Stand 22 kg
Weight With Stand 26 kg


Native Resolution 1920 x 1080
On Screen Contrast Ratio 1800:1
Dynamic Contrast Ratio 16000:1
Brightness 500 cd/m2
Viewing Angle (quoted) 178°
Backlight WCG-CCFL
Pixel Response Time 8 ms


HD Ready Yes
Colour System PAL/ SECAM/ NTSC 3.58/ 4.43
Teletext Yes
Teletext Memory 700 pages
Special Features Bravia Engine EX, Live Colour Creation, 24p True Cinema, 10-bit panel

TV Tuner

Analogue PAL/SECAM
Digital DVB-T (Freeview)
Stereo Reception B/G, D/K, I, L, Nicam


HDMI 3 (2 rear, 1 side)
VGA 1 (HD-15 + audio in; rear)
Component 2 (YPbPr 3 x RCA connectors for video & L-R 2 x RCA connectors for audio; rear)
Scart 2 (21-pin; rear)
S-Video 1 (4-pin; side)
Composite (including audio input) 1 (1 x RCA video & 2 x RCA audio; side)
Analogue Audio Output 1 (L-R 2 x RCA connectors; rear)
Digital Audio Output 1 (Optical; rear)
Headphone Output 1 (3.5mm stereo minijack; side)


Speakers 2
Power Output 11W + 11W
Sound Effect S-Force Pro Front Surround

Power Consumption

Operation 240 W
Standby 0.3 W



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