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Sony KDL40W3000 Settings (D65)

by Vincent Teoh
25 December 2007

What follows is the high-def HDMI settings for our Sony KDL40W3000 review sample after calibration to D65 imaging standard in a dim viewing environment. These settings should be treated as guidelines rather than absolute values, because you may have a different input source or viewing environment, and samples have been known to vary from unit to unit. This is why I recommend that – at the very least – you use a basic calibration disc such as the Digital Video Essentials HD DVD to set your black level ("Brightness") correctly according to your source.

Also, if you are not accustomed to D65 images, you may find them too yellow/ dark initially. Most computer monitors (and a lot of uncalibrated televisions) are tuned to a colour temp in excess of 9300k, which brainwashes us into falsely thinking that the whites generated by these displays are the "real whites". Broadcast and film studios on the other hand adopts the D65 standard, which is what we're trying to achieve through calibration so that we can appreciate movies in the way that the directors wanted. What I suggest is to stick with the following settings for 3 days to 1 week to get used to D65 images, and then go back to the out-of-the-box values, at which point hopefully you will realise how unnatural the colours were prior to calibration.

* Backlight and gamma should be increased as required in a brighter viewing environment to boost shadow detail and peak brightness.

** Use [Auto 2] for PAL film material; [Auto 1] for 1080/60 signal; and [Off] for video content.

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