TCL has just unveiled another low-budget HDR television for the U.K. market, the TCL P715K series. 

The new TV comes in a range of sizes, with the 43-inch version being the smallest, followed by 55- and 65-inch models and the biggest, at 75-inches, though the latter model won’t arrive until early next year, TCL said. 

Prices start at just £379 for the smaller model, TCL said, putting the new series well and truly in the “affordable” bracket. 

The TCL P715K series comes with some pretty nifty features for such an affordable TV, and has a stylish, a bezel-less appearance that tries to mimic the appearance of Samsung’s most expensive flagship QLED TV, the Samsung Q950TS 8K QLED. Of course the materials are no doubt much cheaper, but TCL said comes in a metal casing that should, hopefully, give it more of a premium quality feel. 

TCL said the P715K TVs all support the basic HDR10 high dynamic range format, which means they can provide an expanded range of colour and contrast for certain types of content. Still, they’re not compatible with the superior, dynamic HDR formats Dolby Vision and HDR10+, which is a feature TCL reserves for its more expensive TVs. 

One thing the P715K models do feature though is TCL’s Smart HDR technology, which aims to give standard dynamic range content an HDR-style boost, adding more luminance and colour volume. 

The TVs all provide 4K resolution and run Google’s Android TV platform, which means they support voice controls through Google Assistant. Amazon Alexa is also supported, and the TVs come with key streaming apps such as Netflix, YouTube and Disney Plus pre-installed. 

TCL previously also announced P815K and P615K models as part of its P-Series for Europe, but there’s no word yet on when those might go on sale in the U.K., if at all. 

TCL announced the P-series TVs at IFA 2020’s virtual online event, which replaced the physical edition of the trade show. During that event, TCL also revealed a new chip that it has designed for its next batch of high-end TVs, which could feature new QD-OLED display technology, as well as its current QLED and Mini-LED displays, that are set to launch in 2021. 

The company also used IFA to showcase its current flagship X10 Mini-LED model TV, and launch a new range of soundbars.