Market share of plasma HDTVs have slowly but surely been eroded by LCD TVs over the past few years, as consumers are tempted by LCD displays’ thinner and lighter form factor, versatility (LCD televisions are more suitable for use in bright rooms and with PCs than plasma TVs) and lower power consumption. But if the forecasts of a Korean market analyst are to be believed, the next few years will see PDPs (plasma display panels) enjoying a renaissance thanks to plasma technology’s 3D capabilities.
Displaybank, a Seoul-based market research and consulting firm which offers analysis and forecasting in the global display and solar industries, has published a report titled “3D TV Industry Trend and Market Forecast” in which the firm predicts that more than 86% of all plasma TVs sold worldwide will be 3D-capable by the year 2013.
Compared to LCD TVs, plasma televisions boast inherently faster pixel response time which is integral to minimising the issue of crosstalk, one of the main side effects of watching rapidly-alternating sequential images displayed to the left and then the right eye. This means that less R&D (research and development) and incremental manufacturing costs need to be spent on plasmas for the purpose of supporting 3D, which will surely prompt plasma TV manufacturers to equip their PDPs with 3D functionality to boost profit margins, leading to the forecasted scenario where 3D plasma TV eventually replaces 2D plasma TV as the prevalent PDP available to buy for home users.
Although plasma 3D TVs have the upper hand in pixel response time, they generally cannot produce as much brightness as LCD or LED LCD 3D TVs, which will result in dimmer 3D pictures since the accompanying 3D glasses effectively cut the displays’ brightness output by half.
Currently, the 3D plasma TV models available for sale in the United Kingdom are made by Panasonic (the 50-inch TX-P50VT20B and the 65-inch TX-P65VT20B) and Samsung (the 50-inch PS50C7000 and the 63-inch PS63C7000). LG Electronics may soon join the fray by releasing 50-inch and 60-inch versions of their full HD 3D plasma TV whose prototypes were first seen in CES 2009 and then CES 2010.