Loewe’s range of premium HDTV sets is to start appearing in John Lewis showrooms, after the German TV manufacturer announced a retail partnership with the well-known British department store network this week. The deal will undoubtedly expand Loewe’s presence in the upmarket display sector; the company currently sells its televisions in its own Galerie stores, as well as high-end outlets like Selfridges and Harrods.
The initial trial phase of the agreement will see Loewe flat-screen HDTVs stocked by four John Lewis stores, namely the Oxford Street flagship store in London, as well as JL shops in Bluewater (Kent), High Wycombe (Buckinghamshire) and Cribbs Causeway (Bristol). All these stores will have dedicated floorspace allocated for home entertainment products made by the German luxury brand, and also offer additional customisation services along with the group’s highly-regarded aftersales care underpinned by its famous “Never Knowingly Undersold” motto.
Commenting on the partnership, John Kempner – buyer for vision at John Lewis – said that Loewe TVs are the ideal products to satisfy a growing demand among their customers for premium electrical items that look elegant and function well even after a long period of time. Assistant buyer Simon Bentley added that the department store chain is “so excited” at the prospect of selling these beautifully crafted flat-panel TV displays.
Founded in 1923, Kronach-headquartered Loewe boasts an enviable pedigree in the history of television making, having developed the world’s first TV with 100% digital technology in 1987, the first recyclable TV set in 1995, and even the first TV with integrated internet connectivity in 1997. To showcase its offerings (such as the recently launched Loewe Art 46 LED-backlit LCD HDTV), the company has thus far opened 11 Galerie stores in the United Kingdom, with a few more in the pipeline.