Panasonic & Sony Launching Smaller 3D LED LCD TV Models To Woo Gamers

Although conventional wisdom dictates that 3D content is best experienced on larger screens to maximise immersiveness, some TV manufacturers are taking the bold step of implementing 3D capabilities on HDTV displays as small as 32 inches in screen size. While part of the reasons for doing so is to pique the interest of the gaming community, this may be a sign that 3D technology is here to stay, as the feature eventually finds its way onto midrange TVs under the size of 40 inches.

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Japanese consumer electronics giants Panasonic and Sony will be strengthening their respective ranges of 3D TV offerings by expanding the number of 3D-ready and 3D-capable models, including introducing sub-40-inch 3D LED LCD TVs for the first time. It’s clear that both companies are engaged in a frantic race to bring their new 3D models to the market first – that both have gone for a March launch date is not a coincidence.

The Panasonic DT30 series will be the manufacturer’s first non-plasma foray into the three-dimensional arena. Two screen sizes are available: the 32-inch TX-L32DT30 and the 37-inch TX-L37DT30. Both Viera 3D TVs are blessed with IPS-alpha LCD panels (known for their wide viewing angles and good motion handling) which are in turn illuminated by edge-mounted LED backlight.

By modifying the material and thickness of the liquid crystal layer, driving the LCD panels at a higher speed, as well as implementing 200Hz MCFI (motion-compensated frame interpolation) with Motion Picture Pro 5 technology, Panasonic claims that response time is improved even further, resulting in less crosstalk artefact during 3D viewing. The Viera DT30 range is slated for a March release, but we should know more when we attend Panasonic’s annual convention in London next week.

Sony will introduce a 32-inch 3D LED-backlit LCD TV in the form of the KDL-32EX723, but so far the company has no plans to release a 37-inch equivalent. Targeted at gamers who wish to play 3D games but may not have room for bigger HDTVs, the Sony KDL32EX723 LCD-based 3D TV will feature edge LED backlighting, 200Hz motion (dubbed “Motionflow XR 200”), and integrated Freeview HD tuner. The 3-dimensional Bravia television set is due to hit UK shops in the middle of March 2011.

4 comments

  1. i think if they push 3d for gaming more, 3d sets will sell alot more. At the minute they are £1k, 40″+ screens that not everyone can afford / fit in their rooms. 3D gaming is great (black ops and super stardust hd especially) and is more accessable due to only needing 1 set of glasses rather than a load for the family for watching films. The more smaller sets the better as far as i am concerned.

    3d gaming has impressed me more than 3d films

  2. Looks promising – as long as they sort out the atrocious latency issues of the 2010 range. This was the only thing that stopped me buying a TV last year so fingers crossed (rockband is almost unplayable with latency 40+)

    As an aside – 3d gaming on a PC with a Nvidia card using one of these tvs – will it still need Nvidias 3d solution? and do the current range of 3d tvs work with a PC at 120Hz?

  3. I would also like to know the answer to what “Foomandoo” asked regarding these models and 120hz 3d ready gaming on PCs. I plan on going 3D and 120hz for PC gaming and don’t want a small 3d monitor, such as the 23″ range available at the current time. If these 32-37″ models will be suitable for me, then i’d love to know about it.

  4. Be 4 two days i bought sony led 3d 32ich model, i used , i feel excelent tv in every parts just mising internet dongl you must buy if you need wierless net to update tv , this dongl coast aprox. 100$us,
    i used befor lg and samusng but not same quilty when play sony playstation games
    first time i feel the reality of picture in game excellent in this side.