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Panasonic TX 37LZD85 Review

By David Mackenzie • Saturday, 24 May 2008, 4:25 am GMT  

Panasonic TH 37LZD85

In what has turned out to be our most productive month yet this year, we have reviewed the Panasonic TX37LZD85 LCD HDTV which boasts a full high definition native screen resolution of 1920 x 1080, and 100Hz Motion Picture Pro MCFI (motion-compensated frame interpolation) technology.

You may be surprised by our not-entirely-positive review, especially when the Panasonic TX-37LZD85 has received 5-star awards and rave reviews almost everywhere else. The reason is simple.

Here at HDTVTest we review flat screen televisions using objective tests rather than in a subjective manner. Instead of just saying “the blacks look deep”, we measure the actual calibrated black level. Instead of just writing “rich natural colours”, we plot colour points on a CIE diagram. Instead of just noting down that there’s some motion blur, we record the motion resolution. Instead of just mentioning how good SD content looks, we run a battery of tests (including but not limited to scaling, video mode and film mode deinterlacing) to quantify the video processing capabilities of each HDTV we review. You get the idea.

However, when performing objective tests there should be a standard/ yardstick by which to judge the parameter we’re measuring. In the field of HDTVs, SMPTE (Society Of Motion Picture and Television Engineers) continues to set the industry standard, and so a number of SMPTE specifications form the basis of our calibration and picture quality assessment.

What we’re essentially saying is that the Panasonic TX-37LZD85 doesn’t quite measure up to some of our review criteria which demands an accurate image true to source without undesirable processing. To many the picture looks good; to us it may appear artificially enhanced.

And we’re honest about it, without any sugar coating. Perhaps that’s why rogue review sites can get a link from manufacturers whereas HDTVTest will never get a mention…

4 Comments So Far... Add Yours

  1. Tomos on 24 May 2008 2:00 pm

    Quality review, damn that forced nr!

  2. Geforce on 24 May 2008 11:49 pm

    Nice comprehensive review David and your intro about staying independent from a manufacturers influence is so true. We appreciate it and will continue to support this site.

    After reading this review I would interpret you conclusion as meaning this model gets a “QUALIFIED RECOMMENDATION”.
    We really need a final score or phrase for comparison sake with other brands/models that have already been reviewed.

    Also, do you David or Vincent have access to reviewing low tier brands of hdtv like Conia, TCL, Acer or Hisense etc?
    I wouldn’t buy one myself but there are many people out there on a restricted budget who want to enter the hdtv market with one of these cheaper units.

    cheers.

  3. DunklerStreiter on 25 May 2008 3:05 pm

    I agree with Geforce that a final score or a ranking would be great for all people that try to decide between different HDTVs. There a small ranking at the bottom of the main page but you only see a small amount of all tested TVs. I think it is very difficult to introduce a score or a comparison too. The way it is at the moment everyone has to judge for himself if one TV is better as another. Different people have different likes and so some prefer black levels over motion resolution and vice versa. If you give a final score you force your opinion on all readers.

    Nevertheless, a great review with some improvements (bigger calibration images). I hope for the Samsung A656 as the next review.

  4. Andre on 12 June 2008 9:30 am

    I found this model horrendous on Freeview. The picture was like a watercolour painting with faces like “cybermen”. I tried retuning at two other friends houses, with the same results. Luckily, i managed to get a refund and may consider the Samsung A656

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