British media and home entertainment giant British Sky Broadcasting (BSkyB) is always looking for new and innovative ways to promote its content and TV shows. In order to raise awareness of its content to a wider audience, the digital satellite company has started looking at a larger range of platforms for advertising its programmes, including social media sites and train station billboards that will be viewed by a diverse variety of people from all walks of life.
|Sky promoting TV shows via Twitter & interactive billboards|
Sky has announced that it is now working with micro-blogging site Twitter on a new marketing campaign that is being rolled out across major train stations in the United Kingdom. Consumers will be able to enjoy engaging directly with the UK broadcaster using large digital billboards at the stations through a predetermined Twitter hashtag #WhatsOnSky.
Consumers who use the billboard facility will be able to tweet Sky directly, putting any programming-related questions forward using the #whatsonsky hashtag. Jam, the social media agency commissioned by Sky, will sort through all the tweets, and then issue a response involving a programming recommendation for something that is coming up later that day on Sky’s television channels.
Whilst the standard responses will appear on the billboards, those who tweet and have a lot of followers or retweets will benefit from a more personal response that will be based on their previous tweets and their profiles. The service will even give users a chance to win a year’s free subscription to Sky, as everyone who participates in this interactive Twitter campaign will be entered into a prize draw.
The billboards are set to be in operation between 4pm and 10pm on weekdays this week, and can be found at sixteen main train stations, including London King’s Cross, Liverpool Street, Piccadilly, Glasgow Central, Birmingham International and Leeds rail stations amongst others.
Source: Sky Corporate Blog