LG Electronics’ most affordable 2020 OLED TVs have finally hit the shops, several months after its premium and mid-range models went on sale in the U.K. 

The company said its new BX 4K OLED models will be priced at £1,300 for the 55-inch version and £2,000 for the 65-inch model. Unfortunately there’s no 48-inch version of the BX going on sale this year, so anyone who wants a smaller OLED screen in their living room will have to make do with the higher-end LG CX 4K OLED TV that went on sale in May. 

LG’s BX OLED TVs are in any case very attractive models sporting dozens of features that ensure they’re positioned firmly within the premium TV segment. What’s more they’re very affordable too, with the published price tags undercutting alternatives from rival firms such as Panasonic and Sony, which perhaps isn’t a surprise considering LG Display is still the world’s sole supplier of OLED TV panels. 

The LG BX TVs sit below the CX OLED TVs, which are priced at £1,800 and £2,800 respectively for the 55-inch and 65-inch versions. It’s therefore safe to assume that if LG had made a 48-inch BX model, it would have been one of the most affordable OLED TVs it’s ever made, but we’re hopeful that the company will expand the range of its lower-end OLEDs by this time next year. 

The BX series also compare well with Samsung’s QLED range in terms of pricing, as they’re only a tad more expensive than that company’s entry level Q60T models. 

The LG BX and CX OLED TVs actually have quite a lot in common, sharing features such as Dolby Vision, Dolby Vision IQ, HDR10 and HLG support, Dolby Atmos surround sound, HDMI 2.1 features such as enhanced Audio Return Channel, Variable Refresh Rate, Auto Low Latency Mode and 120 frames per second support. They also both come with LG’s latest AI Picture and AI sound processing technology enhancements. 

The only real difference between the two is that the BX series uses LG’s older Alpha 7 Gen 3 processor, which was the chip that powered last year’s high-end OLED models. The CX TVs instead use the newer Alpha 9 Gen 3 processor, and that helps them edge out the BX in terms of overall image quality, with richer colours, more detail in dark scenes and superior motion. 

LG said the BX 4K OLED TVs will go on sale this week at Currys and John Lewis.