Samsung Electronics unveiled a dazzling range of new TVs at CES 2023, spanning just about every category one could conceive of, including QD-OLED, MicroLED, Neo QLED and its range of lifestyle TVs. It hasn’t announced full details of the new TVs yet, but it’s clear that the company is continuing to push the envelope on 8K while introducing incremental upgrades to all of its major offerings. 

The most eye-catching new TV introduced at CES 2023 was Samsung’s new MicroLED CX TV, which comes in a variety of sizes, including 76-inch, 63-inch and 50-inch models. That’s a major surprise as it was long rumoured that Samsung was struggling to make smaller size MicroLED TVs at an affordable price. There will be larger versions available too, with 89-inch, 101-inch, 114-inch and even 140-inch models touted. 

MicroLED is positioned as a next-generation and superior alternative to OLED due to its self-emitting nature, which involves microscopic LEDs that serve as individual pixels. It offers exceptional brightness and contrast, but until now it has always been extremely expensive and out of reach of most consumers. It’s not clear if that will change with the launch of the smaller models, as Samsung didn’t talk pricing. What it did say is that the 76-inch MicroLED CX is able to produce 20-bit black detail for exceptional shadow rendition, has a 240Hz variable refresh rate, and a super-fast two nanosecond response time. The MicroLED CX TVs will also be the first MicroLED models that don’t require installation by a professional, Samsung said.

Samsung also rolled out its widely anticipated, second-generation QD-OLED TV, the successor to last year’s S95B model that was widely regarded as one of the best TVs money could buy in 2022. The new Samsung S95C incorporates a custom-designed Neural Quantum Processor 4K that Samsung said will ensure “unrivaled brightness, vivid color mapping and smart 4K upscaling with AI detail restoration.”

Other specs include a 0.1ms response time, 144Hz refresh rate and cloud gaming features such as 4K support for Nvidia GeForce Now, Microsoft Xbox, Utomik and Amazon Luna via its Gaming Hub. 

The Samsung S95C will be available in 55-inch, 65-inch and a new 77-inch size option, with support for 4.2.2 channel Dolby Atmos and top-firing speakers. 

Samsung continues to press the case for 8K resolution TV too, with the launch of its new QN900C series Neo QLED, which is a Mini-LED TV set that features Quantum Matrix Technology Ultimate technology with 14-bit processing, capable of hitting up to 4,000 nits of peak brightness. 

Also onboard the QN900C is AI machine learning smarts that better optimize the onscreen pictures and sound, including a new 8K Real Depth Enhancer Pro technology that boosts backlight local dimming zones to 1,000, up from just 36 in last year’s models. Another interesting new feature is the Auto HDR Remastering capability, which is said to use AI deep learning to apply high dynamic range effects on a scene-by-scene basis on standard dynamic range pictures. 

Next come Samsung’s traditional Neo QLED 4K models, which are also Mini-LED TVs with 14-bit processing. They incorporate a new dimming technology that Samsung promised will result in “improved brightness and grayscale control to accurately render both luminance and extreme details.” 

The flagship QN95C series TVs also feature a new, slimline power board that eliminates the need for the external One Connect box that was used in last year’s QN95B. Further, Samsung said it helps to optimize efficiency, while enabling the TV’s bezel to be reduced to less than 20mm thickness. The QN95C series TVs also get top-firing speakers for the first time, ensuring Dolby Atmos can produce atmospheric sounds to its full potential. Then there’s Object Tracking Sound Pro, another new addition that ensures precise placement of sound effects across the TV screen, adding to the realism. 

Last but not least, Samsung said its updating its Lifestyle TVs. There’s a refreshed version of the Freestyle projector that debuted at last year’s CES, which now features Samsung’s Gaming Hub. It also gets something called “Edge Blending” technology that enables two separate Freestyle projectors to be merged into one, creating an ultra-wide 21:9 aspect ratio. 

The Premiere 8K meanwhile is said to be the world’s first 8K ultra short throw projectors, offering both auto-keystone and auto-levelling for a quick, simple setup, with built in Dolby Atmos surround sound. 

As for The Frame, Samsung’s iconic picture frame-like TV, this gets new metal bezel and wood finish options, along with an optional automatic rotating mount that enables users to display art and pictures in portrait mode, in addition to the standard landscape mode.