Samsung Electronics has said it’s now selling what is the world’s brightest consumer television, the Samsung QN100B Neo QLED TV, a 98-inch screen that’s more than twice as bright as its nearest competitors. 

Samsung is claiming that it can achieve a peak brightness of an incredible 5,000 nits, similar to commercial displays that are used for outdoor advertising. 

TV brightness is measured in nits, which refers to the display’s candela per square metre. Today’s premium HDR TVs generally reach a maximum brightness of 1,000 nits, though OLED TVs are considerably less than that. In other words, the Samsung QN100B Neo QLED TV is going to be a dazzling upgrade for anyone who’s prepared to splash the cash to get one. 

Samsung unveiled the TV at CEDIA 2022, a trade show for the smart home technology industry. 

According to the company, the Samsung QN100B Neo QLED TV is based on the Samsung QN90B TV that was launched earlier this year and has received good reviews for its deep blacks. It uses Mini-LED backlight technology and is available in sizes up to 85-inches. 

The QN100B is of course bigger at 98-inches and it has some other upgrades, including a 120-watt 6.4.4 Dolby Atmos sound system. It’s also said to be Samsung’s thinnest ever QLED TV to date, at just under 20 mm thick. 

However, the real upgrade is its dazzling display, with Samsung claiming that the 14-bit panel can adjust its brightness level in 16,384 steps, thanks to its Neo Quantum Processor+ microchip. Other features include HDR10+ Adaptive, HDR10 and HLG, with Object Sound Tracking+ and Q-Symphony technology helping to enhance that impressive audio experience. 

The TV runs the Samsung Tizen operating system, which brings access to all of the major video streaming apps, as well as Amazon Alexa and Samsung’s own voice assistant, Bixby. 

If you happen to be interested in purchasing the Samsung QN100B Neo QLED TV, be ready to splash out a small fortune - it’s available to buy now in South Korea, but it’ll set you back a cool 45 million won, which works out at around $34,000, or £28,000 in U.K money.

Also bear in mind that this TV is unlikely to see the light of day in any consumer electronics store. As mentioned, CEDIA is a trade show that’s focused on home theatre installers and custom systems, which are generally more elaborate and complex than consumer TVs, with professionals required to go in and set them up. 

In that respect, the QN100B Neo QLED TV is more akin to Samsung’s MicroLED TV The Wall, which can only be purchased through a custom installer or specialist home theatre vendor.