Samsung Electronics has finally announced U.K. pricing details for most of its 2024 TVs, including its high-end OLED models and 8K Neo QLED TVs, its 4K Neo QLED models and its lower-end QLED and Crystal UHD ranges. The company also revealed U.K. launch dates for many of its new models, although there’s a few that remain a mystery. 

Samsung’s extensive TV lineup is somewhat similar to last year’s portfolio, with the main change being the addition of its new entry-level OLED television, the Samsung S85D. However, prospective buyers should note that the company has expanded its partnership with LG Display to introduce smaller, 42-inch and 48-inch OLED TVs for the first time, creating confusion over what type of OLED panel will be used in some of its models. 

The OLED Panel Lottery

While the high-end premium Samsung S95D will exclusively use Samsung Display’s QD-OLED technology, the new S85D is expected to use LG’s WRGB OLED panels only. The main confusion pertains to Samsung’s mid-range S90D OLED TVs, which will use a mix of both QD-OLED and WRGB OLED panels, depending on the size of the display. You can learn more about the OLED panel lottery here. 

It remains to be seen how much of a difference the type of OLED panel will have on the overall picture quality, but connoisseurs will certainly want to know what they’re buying. 

New OLED Highlights

The new generation of QD-OLED displays that will feature in the S95D and some S90D models delivers a number of improvements, with Samsung promising a 20% increase in brightness, hitting a peak of 3,000 nits in a 3% window. The S95D lineup will also be the only product to feature Samsung’s new OLED Glare Free technology, which adds a low-reflective coating to the display to preserve colour accuracy and reduce reflections while maintaining image sharpness, the company has said. 

The OLED TVs will also get wider 144Hz refresh rates, while the new Pico Inkjet processes used in Samsung Display’s QD-OLED tech promises to deliver a higher pixels-per-inch ratio than before. 

As for prices and availability, Samsung said the S95D (above) hit the shops on April 24, priced at £2,499, £3,399 and £4,599 for the 55-, 65- and 77-inch models respectively. 

The step down S90D with its OLED panel lottery offers a much wider selection of screen sizes, starting at 42-inches and going all the way up to 83-inches at the max. Prices for these models have not yet been confirmed, but it seems that, sadly, the 42-inch option may not be available in the U.K. or in Europe at all. It’s also not clear when the S90D TVs will launch.

As for the Samsung S85D OLED models, which should only come with LG OLED displays, these also remain a mystery, with neither prices nor availability yet announced. 

8K Neo QLED TVs

Besides OLED, Samsung has also updated its wide range of Neo QLED-branded TVs that sport Mini-LED displays, with the top tier model there being the 8K QN900D (below) that comes with a new processor. The NQ8 AI Gen3 chipset is said to incorporate a neural processing unit that has eight-times as many neural networks as its predecessor, enabling a new 8K AI Upscaling Pro technology that promises to enhance lower-resolution content and make it more “8K-like” than ever before. 

The good news is that we have full pricing and launch details for the 8K QN900D, which will be offered in 65-, 75- and 85-inch sizes. The smaller model is already on sale now, as is the 75-inch version, and they cost £4,999 and £6,499 respectively, while the 85-inch version is expected to hit the shops on May 3, priced at £9,499.

As for the step down 8K QN800D, this comes in the same sizes, with the main difference being that it features an older chipset. Once again, the smaller models have already gone on sale, with prices of £3,699 and £4,999 for the 65- inch and 75-inch versions. The 85-inch QN800D will go on sale on May 3 too, priced at £6,999. 

4K Neo QLED TVs

Looking at the 4K Neo QLED range, these models gain quite a few enhancements that are also found in the 8K versions, including a new AI Motion Enhancer Pro tech for smoothing out live sports content, Real Depth Enhancer Pro, which aims to enhance the sharpness of key on-screen elements, and an Active Voice Amplifier Pro feature that aims to boost dialogue when necessary, plus the Q-Symphony sound technology that helps to harmonize external speaker systems and soundbars with the TV’s own speakers. 

The flagship model in the 4K Neo QLED Mini-LED range is the QN95D (below), which has many of the same features found in the Samsun S95D, but without the new Glare Free coating or One Connect Box. It’s available in four sizes – 55, 65, 75 and 85-inches, with prices listed at £2,399, £3,299, £4,299 and £6,499 respectively. Those models are set to go on sale today and tomorrow at shops across the U.K., Samsung said. 

The next step down model is the Samsung QN90D, which is the first range to introduce a new, super-sized 98-inch model. All told, there are seven sizes to choose from – 43, 50, 55, 65, 75, 85 and 98-inches – and they’re all on sale now. These will start at £1,399 for the smallest version, rising to £10,999 for the enormous 98-inch model. 

Budget TVs

For those with smaller budgets, they’ll be happy to know that Samsung is also launching more affordable 4K QLED range with models such as the Q80D and Q70D, as well as its budget Crystal UHD range, which also includes a much cheaper 98-inch screen, the DU9000 Crystal UHD TV. While Samsung has said it will be released in the U.K., it hasn’t said when and it hasn’t mentioned any price just yet, though it’s listed at $3,999 in the U.S., which translates to roughly £3,199. 

Check out this video to learn more about Samsung's 2024 TV lineup: