A senior official from Japanese TV manufacturer Panasonic claimed that the adoption of 3D TVs has been hampered as a result of greedy Hollywood studios churning out what he described as “shoddy” 3D movies, effectively destroying any good first impressions or expectations consumers initially harboured for the display format, leading to poor sales figures.
According to Panasonic UK’s marketing director Andrew Denham, the urgency with which Hollywood movie studios have inundated cinemas with 3D versions of blockbusters has had a negative impact on the industry, adding that many 3DTV makers are now paying the price for the low quality of 3D movies that was prevalent at a time when the display technology was trying to take off. Explaining his viewpoint, he said that the sluggish sales of 3D-capable HDTV sets can be traced back to a lack of end-user confidence in the quality of the content.
Speaking at the Intellect Consumer Electronics Conference 2011 in London last week, Mr Denham stressed the importance of offering high-quality tri-dimensional content. He said the whole attraction of watching in the third dimension came down to quality, and slammed Hollywood for flooding the theatres with substandard 3D films following the success of James Cameron’s hit movie Avatar. He noted: “What we need now is the next level, the next Avatar. And that’s a big ask, I think.”
Agreeing with Mr Denham’s remarks, Sky 3D’s channel director John Cassy commented that it was all too easy to make bad 3D content. He said that first and foremost the quality and plot of the story had to be considered, rather than the focus being put on the fact that was it was 3D, and the quality of the movie being left as an afterthought. The pair of them clearly believe that the subpar quality of 3D movies from Hollywood fat cats who are simply out to make a fast buck has dented consumers’ confidence in the technology, which has naturally impacted on 3D TV uptake.
I don’t think it’s fair to put the blame on Hollywood theatrical 3D releases. Granted there have been some sub-par 3D films released but there have also been many high quality 3D films from Disney, Pixar and other studios. I think what needs to be considered is the sparse 3D programming from TV content providers. People will not buy 3D TV’s just so they can watch a few 3D movies. And blaming the studios for wanting to make a fast buck is the pot calling the kettle black. I think the electronics manufacturers are just as greedy about hoping to reap huge profits from 3D TV’s when the adoption of 2D HDTV’s hasn’t even reached a peak. In this economy it’s absurd to think people will have enough discretionary spending money to plunk down thousands on 3D TV’s & glasses when they propbably are still paying off the 2D HDTV(s) they already own.
I will agree that some part of the problem is due to below par 3D films being dished out, but to my knowledge the main problem is because there is no good TV content being made in 3D.
What is the use of buying a 3D TV and only be able to use the feature now and then.
I guess it is time the TV manufacturers get together to figure out how to make 3D content available.
That would solve the problem to some extent and will also motivate other developers/producers to invest in making 3D content
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