LG 65EF950V Flat OLED TV Review

Despite holding the patents to the only commercially viable large-sized OLED television technology on the market at this time of writing, LG is not resting on its laurels. Not only has the South Korean consumer electronics giant started selling its WRGB OLED panel to other display manufacturers, the company has also been working hard to improve its own OLED TV offerings from one generation to the next, as evidenced by the LG 65EF950V (otherwise marketed in North America as the 65EF9500) 4K Ultra HD model we’re reviewing today.

LG 65EF950V

For starters, the EF950V (available as the 55-inch 55EF950V and the 65-inch 65EF950) features a flat-screen design, marking a departure from the curved format which has graced most OLED TVs sold to date. As much as certain TV brands try to extol the virtues of curved displays, it’s exceedingly obvious that video enthusiasts overwhelmingly prefer a flat television, judging from the frenzy over LG’s FLOLED (flat OLED, geddit?) compared with its bendy counterparts (the EG960V and EG920V).

Of course, on paper the LG EF9500 does have another major advantage over the 960V, in that the former is equipped with HDMI 2.0a ports whereas the latter isn’t. This means that the 65EF9500 will be able to detect the HDR (high dynamic range) metadata and apply the necessary PQ EOTF (perceptual quantizer electro-optical transfer function) over HDMI when Ultra HD Blu-ray eventually arrives. However, the EG960 (and the EF950, naturally) can still read and display HDR-treated content via USB and streaming (e.g. from Amazon Prime Video and later Netflix 4K), so owners won’t be totally left out.

Calibrating the EF950V wasn’t as finicky as what we’ve found on previous LG OLEDs – clearly the Korean firm has been doing some work on this front too. Using a Klein K10-A profiled to a JETI 1211 reference-grade spectroradiometer, a DVDO AVLab TPG signal generator and CalMAN Ultimate software, we tuned our LG 65EF950V review sample to D65 greyscale, 2.4 gamma and Rec.709 colours.

Note: Depending on which firmware you’re upgrading from, the latest software update may have shifted the correct [Brightness] setting on some EF9500s, potentially laying waste to any calibration work done before the firmware update. If your LG 950 has been professionally calibrated (even if it’s not by ourselves) before December, feel free to get in touch, and we’ll visit you at no charge when we’re next in your area to verify that your calibrated settings are still holding up.

Greyscale

Pre-calibration RGB Tracking
Pre-calibration Delta errors
Pre-calibration RGB tracking and delta errors (dEs)
Post-calibration RGB Tracking
Post-calibration Delta errors
Post-calibration RGB tracking and dEs in [ISF Expert] mode

Gamma

Pre-calibrated Gamma tracking in [ISF Expert] mode Post-calibrated Gamma tracking in [ISF Expert] mode
Pre-calibration gamma tracking (2.14) Post-calibration gamma tracking (2.37)

Colour

Post-calibration Colour saturation tracking in [ISF Expert] mode
Post-calibration colour saturation tracking
Post-calibration colour errors in [ISF Expert] mode
Post-calibration colour errors (<3 not appreciable to the eye)

Benchmark Test Results

Dead pixels None
Screen uniformity Vignetting & vertical banding in low APL scenes
Overscanning on HDMI 0% with [Aspect Ratio] set to “Just Scan
Blacker than black Passed
Calibrated black level (black screen) 0 cd/m2
Calibrated black level (4×4 ANSI) 0 cd/m2
Black level retention Intermittent floating blacks
Primary chromaticity Good, though depends on brightness
Scaling Very good for HD
Video mode deinterlacing Effective jaggies reduction
Film mode deinterlacing Passed 3:2/480i & 2:2/576i cadence tests
Viewing angle Excellent
Motion resolution 650 with [TruMotion] engaged; 300 otherwise
Digital noise reduction Optional; effective when engaged
Sharpness Defeatable edge enhancement
Luma/Chroma bandwidth (2D Blu-ray) Full Luma; Chroma horizontally blurred
1080p/24 capability No judder in 2D or 3D with correct [TruMotion] settings
Measured panel refresh rate 120Hz
Measured DCI-P3 coverage 86%
Leo Bodnar input lag tester 50ms in [Game] mode
Full 4:4:4 reproduction (PC) Yes for both 1920×1080 and 3840×2160@60Hz

Power Consumption

Default [Eco] mode 162 watts
Calibrated [ISF Expert] mode 93 watts
Standby <1 watt

Picture Quality

By now, we’ve tested (and calibrated) our fair share of LG OLED TVs, and are well-versed with its pros and cons. On the whole, the 65EF950V’s picture quality was gobsmackingly good. Its ability to produce absolute blacks and its very wide viewing angles – both afforded by the display technology’s self-illuminating properties – propelled it beyond the reach of any LED LCDs, so much so that most viewers will find it difficult to go back to watching LCD-based displays in a dark room once they’ve experienced the awesomeness of OLED.

Subpixel structure
Macro photo confirming LG Display’s RGBW OLED subpixel structure

The perfect canvas of true blacks also imparted a positive knock-on effect on the LG EF9500’s colour rendition, allowing various shades and hues to explode with a vibrancy that’s enchanting yet reassuringly realistic regardless of the brightness on screen. While LED LCD televisions – particularly full-array local dimming (FALD) sets – have made great strides in recent years, they’ve always had to combat the contaminating effect of the underlying LED light (usually blueish) especially during darker sequences. Being self-emissive, OLED suffers from no such issue, making colour purity easier to achieve.

The area just above black has always been problematic on LG OLEDs, and it’s no exception on the EF950V. On our review unit, there’s some side vignetting in very low-APL scenes, though it’s better than what we’ve seen on the 55EG960V, 55EG920V and especially the 1080p 55EC930V. Thin streaks of vertical banding were also perceptible at specific near-black luminances. These thin lines typically diminished in visibility (but were not completely eradicated) immediately following each OLED compensation cycle, and then gradually built up until the next compensation cycle.

There’s been plenty of confusion over our remark in our 55EG920V review regarding the sub-8-bit near-black handling on LG’s 2015 OLED TVs. To clarify, the OLED panel used is native 10-bit, but judging from our own custom low-level gradient pattern, the display’s near-black gradations are rendered at less than 8-bit precision. This can lead to quantisation errors from 8-bit videos (particularly poorly compressed ones), and explains why LG OLEDs are more prone to exhibiting contouring and noisy artefacts in very dark scenes. In fact, the coarse [Brightness] control out of the box (black level doesn’t change for 2 clicks or more, and then suddenly jumps much brighter as you increase the [Brightness] value) may be a symptom of the lack of granularity near black.

In many other aspects, the LG EF9500 also performed identically to its curved EG920V counterpart. Baseline motion resolution came in at 300 lines (as expected for a sample-and-hold display without the aid of motion-enhancing technologies), going up to 650 lines if [TruMotion] was engaged. Our 65EF950 review unit manifested mild telecine judder with 1080p/24 signal from Blu-ray movies even with [Real Cinema] engaged, but this could be smoothed via specific [TruMotion] “User” values.

Although the Samsung-optimised Life of Pi and Exodus 4K HDR clips appeared washed out with greyish blacks on the 65EF950V possibly owing to application of incorrect PQ EOTF, two demo videos supplied by LG themselves looked exceptional, debunking the misconception that OLED cannot do justice to HDR due to lack of brightness.

Talking of which, the maximum luminance we managed to extract from our EF950V sample was 452 cd/m2 on a windowed pattern, and an ABL-restricted 151 cd/m2 full-field. With [Colour Gamut] set to “Wide“, DCI-P3 coverage was measured to be 86%:

DCI-P3 coverage

…and 4:4:4 chroma was reproduced at 3840×2160@60Hz if [HDMI Ultra HD Deep Colour] and [PC] mode were both enabled:

4:4:4 chroma

3D was spectacular, thanks to a combination of full HD 3D resolution, zero flicker, bright and colourful images, as well as practically no crosstalk unless you venture 15° vertically beyond eye level. If every 3DTV was blessed with such prowess, then perhaps the format would’ve seen more success in the consumer home environment.

Input lag

As with all LG 4K OLEDs we’ve reviewed so far, the 65EF950V returned a figure of 50ms in [Game] mode from our Leo Bodnar input lag tester. The [ISF Expert] presets measured 65ms, doubling to 132ms if [TruMotion] was switched on.

Verdict

Not least due to its flat-screen format, the EF950V is not only LG’s most compelling OLED TV to date, it’s also one of the best televisions we’ve tested all year. While the 65EF950 is not without its flaws especially near-black, for most people they’re far outweighed by the positives… let’s hope 2016 models bring even more improvements.

Highly Recommended

14 comments

  1. Thanks for the review.
    Since you’re writing about FW, which one were you using?
    The latest korean .60 FW (download from korean site and install mannually) seems to have improved some picture aspects, at least according to US owners who installed it. Especially by using the bt1886 setting which was/is useless on previous FW version. Would be interesting to hear your take on it.

  2. oops, your gamma pre-calibration tracking is indentical to mine.
    could your please post your settings?

    thanks for the review

  3. Any news on whether LG or Panasonic have plans to improve motion resolution? “Pulse driving”, BFI or something?

  4. Cheers Vincent, another great review.

    Thanks for clearing up the low precision near black. Can’t wait for true full range 10-bit OLED panels and processing.

  5. @SETEM

    I doubt we will see bright low persistence OLED displays anytime soon as I read a paper less than a year ago about the importance of frame interpolation techniques for OLED displays. The argument was that current consumer OLED materials were not resilient enough to withstand the stress low persistence driving would incur at typical brightness levels.

    I see this as the biggest hurdle for OLED being a complete plasma successor.

    I hope I’m wrong though and we get a nice surprise at CES

  6. @morgs

    Very interesting, thanks! :) The thought (about possibly increased stress) had crossed my mind, but I’m still hoping they are working on it… “Pulse driving” or BFI (or something) will be used (at least) some of the upcoming VR goggles, from what I’ve heard, so fingers crossed for TV’s later :)

  7. Well, if the Sony OLED rumors turns out to be true, I would expect them to implement the same motion compensation settings as on their LED TVs, which would mean the first 4K OLED TV with BFI.

  8. I hope they sort out the near black mess. And banding and yellow stains. On the 2016 models. But I know they won’t it’s LG were talking about.
    Let’s hope Sony bring out theirs or Samsung rgb Oled.

  9. @SETEM

    Indeed Occulus and other HMD’s use BFI. Unfortunately up until now consumer OLED’s using BFI have sacrificed brightness including the HMD’s, so as not to reduce lifespan.

  10. ,,To clarify, the OLED panel used is native 10-bit, but we’ve been reliably informed by LG that the display’s near-black gradations are rendered at 7-bit precision”

    I don’t get it. First, native 10-bit panel assumes that it has 10 bit color depth both in OLED and RGB controller. Second, a controller has a color depth/precision to all signal range, I don’t know why and how someone cand build a controller with different precision across signal range.

  11. @hansolo
    It isn’t a controller with different precision in hardware. It’s only an algorithm per software running at this controller. This is the simplest way to realize this part.

  12. @hansolo

    I assume the reason for the discrepancy in the advertised bit depth between high and low light levels is due to a lack of precision in the driving electronics.

    For example their is no visible difference for us between 50.008 and 50.005 nits, we don’t need that much precision in gradation. However comparing 0.008 vs 0.005 nits is easily visible.

    The gamma distribution of the signal levels takes advantage of the fact higher light levels require less subtle gradation. So LG is marketing 10-bit because they can deliver the relatively coarse gradation required for higher light levels. They can advertise the ability to get rid of noticeable posterization in a blue sky using a 10-bit source. What their not advertising is the shout from the rooftops jaw dropping difference in shadow detail available within 10-bit images.

    I’m assuming testing in the article was being done with Gamma sources. If so and what LG is saying is true about their ability to render 7-bit at the low end then they will fail to render 7-bit low end precision in PQ EOTF sources as these sources encode much more precision in low light levels. This is the case for HDR PQ sources and even more precision is required to render 7-bit SDR PQ sources.

    I’ve read that the PQ EOTF has 2-bits more coding efficiency than Gamma. So LG would need to be able to commercially manufacture electronics that are 32x more precise to deliver true 10-bit panels. That must be monumental engineering challenge, so I doubt we will see true 10-bit OLED’s anytime soon.

  13. I gues the curve could be the less of two poisons, when I look at the blue push on the sides of the 65EF9500, when I sit in low distance to fill out my view.

    Viewing angle really is not the strong point of these WRGB panels. Then we have the yellow and/or pink stain, horrible vignetting, equally horible near black performance, bad motion performance and too high input lag.

    I hope for the new models. If LG should just dissapoint yet again, I would kick myself for not buying the 65STW60 that I could have had for 1300,- Euro.

  14. I noticed your review reported “Measured panel refresh rate 120Hz”… If only they could have included Mini Display Port v1.4 which is capable of 4K at 120Hz, then we have a decent large LG OLED offering that will benefit from connection to high end PC’s. NVIDIA are also releasing the GeForce GTX 1080 GPU that has Mini Display Port v1.4 for 4K at 120Hz (translating to 4K output at 120 frames per second).

    Possibly a huge opportunity missed if indeed the present panel in the LG 65EF950V & 55EF950V is indeed a 120Hz panel.

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