The luxury TV and audio visual brand Bang & Olufsen is adding an 83-inch 4K OLED model to its Beovision Harmony series that’s likely to cost upwards of 20 grand.
The Beovision Harmony TVs are a bold and stylish OLED TV range that first debuted in 2019 with a choice of 65-inch and 77-inch 4K models. The company then added an 88-inch 8K model to the series in 2020. The newest 83-inch variant thus sits squarely between the earlier and later models, increasing the size of the display without adding the massively inflated cost of an 8K display that few consumers seem to appreciate. That should make it far more affordable than the larger model, which currently retails at £48,840.
We can’t say for sure what the U.K. price tag will be because, although the new TV is currently listed on Bang & Olufsen’s websites in Europe and the U.S., it is yet to appear here. However the company’s European sites have it priced at €25,000 (£21,430) while in North America it’s listed for $24,625 (£19,920).
Whether or not the new 83-inch Beovision Harmony is worth that eye-watering price tag is a matter of taste, for few would deny it’s one of the most stylish OLED TVs that money can buy. The iconic series is best known for its powerful speakers that unfurl like butterfly wings when the TV is switched on. The motorised panels rotate through 90 degrees, folding outwards while the display rises slightly for optimal viewing. It’s a deliciously flamboyant effect that’s worthy of the high price tag.
Bang & Olufsen is probably best known for its AV products and that explains why one of the best features of this TV is its sound system. It boasts a powerful SoundCenter that the company assures us has been optimised especially for TV shows, movies, music and live sports promises to fill even larger living rooms with a wall of sound. There’s a built-in 7.1 surround decoder too, so buyers can easily connect up to eight wired Bang & Olufsen Beolab speakers. The TV is also compatible with the brand’s multiroom audio system.
As for the display, the Beovision Harmony is said to use a standard 4K OLED GX display (so no OLED.EX). The TV runs LG’s webOS platform and is powered by the powerful A9 Gen 3 processor, which adds support for Dolby Vision IQ, HDR and HDR 10 Pro. There are HDMI 2.1 ports that support advanced gaming features, plus software modifications that allows everything to be controlled using Bang & Olufsen’s Beoremote one. Finally, there is Apple AirPlay 2, built-in Chromecast and Bluetooth connectivity.
The high price tag is reflected by the luxurious finish, with the Beovision Harmony’s stylish casing made from aluminium, oak and fabric.
Bang & Olufsen said the 83-inch Beovision Harmony will go on sale in its stores later this month.
