BenQ to Launch 4K CinePrime W2700 Ultra Short Throw Projector in the UK

Mike Wheatley

BenQ says it will soon launch its CinePrime W2700 ultra short throw projector in the UK. The projector, which offers 4K resolution, is said to be targeted at serious consumers who’re interested in creating a “customised cinema experience” within their own homes.


Following the trend seen at the Consumer Electronics Show, BenQ’s latest projector sports a compact and lightweight profile. Coupled with its ultra short throw technology, its zoom mode and its lens shift functionality, the CinePrime W2700 is extremely versatile and can be setup almost anywhere in the room.

Ultra short throw technology is the latest must-have for any serious projector, enabling very large and high quality images to be displayed with the device positioned just centimetres away from a wall. For example, it can be setup as close as 5 cm from a wall and still project a 90-inch diagonal image onto its surface, which should be more than adequate for most viewers.

BenQ’s CinePrime W2700 is designed to compete against the likes of LG’s CineBeam Laser 4K, Hisense’s TriChroma Laser TV, and Optoma’s new P1 Smart 4K UHD Laser Cinema, all of which were announced in January.

That’s a pretty strong field of competitors, and so BenQ has gone to great lengths to highlight some of the features that it says makes its projector the one to beat.

The CinePrime W2700 can for example project a maximum image size of 200-inches, which is superior to the 120-inch max delivered by LG’s and Optoma’s newest projectors. The device also sports a “pristine 4K optical system” that incorporates “six structured groups of all glass lens elements” to enable near-perfect light transmission and the highest quality images.

Furthermore, the CinePrime W2700 is one of the first projectors in the world to support the DCI-P3 colour standard. With this, it can deliver “authentic colours and contrast” as intended by the original filmmakers, BenQ said.

Other neat gimmicks include BenQ’s HDR-PRO technology, which is specially optimised to enhance projected 4K images. The company has also thrown in support for the HDR10 and HLG formats, together with auto colour and tone mapping that helps to optimise the images and make them appear more realistic.

“The W2700 introduces budding movie fanatics to real enthusiast-level cinema performance,” said Steve Chu, President of BenQ Europe. “Astounding 4K visuals with precise HDR color combined with powerful image adjustability and installation flexibility to perfectly outfit small audiovisual screening and living rooms.”

BenQ hasn’t said exactly when the CinePrime W2700 might go on sale, nor has it released pricing details at this point.