Freeview Play grows on-demand content catalogue to more than 60,000 hours

Mike Wheatley

Popular U.K. streaming service Freeview Play says a massive update has resulted in lots more content to watch on its platform. The company has announced that its free-to-view service now offers over 60,000 hours of free shows, films and boxsets to watch, up from just 40,000 hours at the start of the year.


The primary benefit of Freeview Play is that it’s totally free to watch all of its content, with no subscriptions to worry about or contracts to sign. All that’s required is a compatible TV or set-top box that comes with the Freeview Play app.

Another benefit is that the bulk of Freeview Play’s content can be watched on-demand, meaning viewers are free to binge-watch whenever they want.

The platform continues to add fresh content sources too. For instance, it recently gained access to the PBS America Player, while the revamped ITVX service will be added soon. In addition, it has recently introduced improved content discovery features such as genre recommendations that make it simpler to find suitable shows.

Freeview Play says its content boost could not have come at a better time, given that many in the U.K. are struggling with the increased cost of living. They now have a superior alternative to expensive, subscription-based services like Netflix and Sky that just keeps adding new content.

“From 40,0000 hours of content in April 2022 to 60,000 hours today, Freeview Play’s offering just keeps getting stronger and stronger," said Owen Jenkinson, Marketing Director at Freeview Play. "With more live channels, brand-new on-demand player PBS America, and the launch of ITVX, it’s been a great year for Freeview Play and we are so happy to be able to offer viewers so much fantastic content, completely free of charge".

The announcement was timed to coincide with Freeview Play’s 20th anniversary and to celebrate, the company is offering some lucky viewers the chance to win a free 50-inch 4K QLED TV. To take part in the contest for the chance to win one of them, all that’s required to do is follow Freeview Play’s official Instagram account and correctly guess the iconic TV show from a short clip that will be posted each day. The contest will run for 20 days, and those who guess correctly will be entered into a daily lucky draw to win the prize.