Konka to launch high-end OLED TVs in European market

Mike Wheatley

Chinese electronics brand Konka says it’s going to launch high-end 55-inch and 65-inch OLED televisions in Europe and that it’s looking to compete with illustrious rivals such as LG Electronics, Panasonic, Philips and Sony.


The company said in a statement that it has already delivered its first shipment of 3,000 high-end OLED TVs to Europe, via the China-Europe Railway Express. “With over 3,000 units in sizes of 55 and 65 inches arriving on the continent, Konka is ready to provide customers across the region with a truly immersive cinema-like home viewing experience," the company said in a press release.

According to Konka, it is partnering with an unnamed OEM to enter the European market. That partner, it claims, has already secured first place in terms of TV sales for its own brand in the low-end and mid-range TV segments. It’s now looking to expand its business, and has selected Konka as its partner for a higher-end product range. The two companies both say they’re optimistic about the potential of their products in Europe because they offer “solid display quality” and have established local operations.

Interestingly, Konka stressed that it has “no desire” to compete with rival brands on price, suggesting that its TVs will be priced similarly to models sold by brands like LG and Sony. Instead, it will compete with its “differentiated, quality products”, the company said.

That does sound like an unusual statement from a new market entrant, especially one that’s trying to take on established rivals, but then again, Konka is one of the biggest TV brands in China and has a solid reputation there.

The TV in question is the Konka 812 OLED series, which is equipped with a panel supplied by LG Display. The TVs are described as “ultra slim” and are said to produce “cinema-grade panoramic sound” and come with 8.3 million self-illuminating pixels that can switch on and off independently to deliver infinite contrast and perfect blacks. The company also mentioned its proprietary anti-blur technology. In other words, they should deliver the kinds of outstanding OLED images we’re used to seeing with other TV brands.

Konka didn’t provide any additional details and it hasn’t said which European countries it’s targeting, but it may have more to say later this week at the Consumer Electronics Show in Las Vegas.

"Positioning Europe as a key market, Konka is looking to grow in the market with plans to form a full-scale product layout on the continent," the company said.