LG is discounting its 2020 OLED TVs for one week only

Mike Wheatley

LG Electronics is making some of its older OLED TVs cheaper than ever before with a one week deal that’s starting on March 10th.


The deal, which will see an extra 10% knocked off of the price of its already-discounted TVs, will mean it’s possible to buy a brand new LG Electronics OLED television for under £1,000 for the first time ever, something that the company is hoping will be a big incentive for those who’ve never owned one before.

LG said that the offer covers last year’s LG BX, CX and GX OLED series TVs, and will be available through select retailers only, though it will only announce which ones are participating once the offer goes live.

OLED TVs are renowned for their incredible contrast ratios and are said by many to deliver far superior images when compared to LCD TVs, but up until now the major drawback has always been the high price tag they command. That’s slowly changing though, and with this week’s offer buyers will be able to get their hands on a 55-inch LG BX, the most affordable range in its 2020 series, for just £989, down from its original asking price of £1,199.

Despite being LG’s most affordable OLED TV the BX is still packs quite a punch, pairing its vivid display with advanced gaming features such as Nvidia SYNC compatibility, low input lag, fast response times, and support for Variable Refresh Rate, Auto Low Latency Mode and enhanced Audio Return Channel. And there’s a bigger option too, with the company offering a discounted 65-inch version for just £1,439. You can check out HDTVTest's review of the 2020 LG BX below.

The LG CX meanwhile is last year’s flagship OLED TV and it’s also available in a smaller 48-inch version that was introduced for the first time ever last year. LG says the smaller set is an ideal compromise for those who don’t have a huge amount of space in their living rooms, all the more so as it packs advanced features such as Filmmaker Mode, Auto Genre Selection, Dolby Vision IQ, upgraded video processor and HDMI 2.1, in addition to the gaming capabilities of the LG BX. The 48-inch OLED CX will be available for 7 days at the discounted price of £1,169, while the 55-inch version will see its price slashed to £1,169. There’s also a 65-inch model, which will be reduced to just £1,709 and a larger 77-inch option that will be available for £3,149 for the duration of the offer.

Those who’re after a more affordable and aesthetically pleasing OLED TV meanwhile can take a look at the LG GX Gallery Series TVs, which comes in 55-inch, 65-inch and 77-inch options. Sporting a minimalist design with an ultra-thin form factor, these TVs are designed to be mounted on a wall, akin to a framed painting, and can display digital artworks when not being used to watch movies or shows. LG said the 55-inch GX will be reduced to just £1,439, while the 65-inch version will cost £2,069 and the 77-inch model just £4,049.

This week’s offer is part of a much wider push by LG Electronics to make OLED more affordable for the masses. Earlier this year it announced a new LG A1 OLED series for budget buyers that it says will be its cheapest yet, and it’s also promising cheaper launch prices for this year’s C1, G1 and B1 series TVs compared to the 2020 models they replace.