LG Display is promoting tourism in South Korea with transparent OLED displays installed at Incheon International Airport, as part of its innovative ‘Visit Korean Heritage’ campaign.
The display maker is collaborating with Korea’s Cultural Heritage Administration and the Korea Cultural Heritage Foundation to showcase a “Four Seasons” media facade displayed on transparent OLED panels at the Incheon Airport Tourist Center. The campaign is said to express Korea’s cultural heritage through a variety of famous Korean folktales based on the four seasons.
In total, the installation boasts 18 transparent OLED displays, resembling a gigantic, transparent video wall. The sharp image quality generates a vivid reproduction of the colourful hues and delicate patterns of traditional Korean folktales, while implying a comfortable sense of openness thanks to the display’s high transparency.
LG attached the transparent OLED displays to various pillars and walls within the Tourist Center to immerse visitors in Korean folklore while showcasing important information such as local times and weather conditions. At the same time, the displays aim to connect with visitors by showcasing welcoming messages in multiple languages and enchanting videos of South Korea’s spectacular nature and rich culture.
“In collaboration with LG Display, we successfully created a welcoming space for tourists that not only offered a place to rest, but also provided useful information on Korea’s distinctive cultural heritage and popular travel destinations,” the Cultural Heritage Administration said in a statement. “LG Display’s Transparent OLED displays provide the most high-tech way of delivering information to the façade, which effectively caught the attention of travelers by adding a unique, Korea-inspired ambiance to the space.”
LG Display’s transparent OLED technology has been a big hit in the exhibition space, enhancing visitor experiences at various world-renowned museums. For instance, they were installed at the Guggenheim’s YCC party and at the Smithsonian in the U.S., as well as SM Brand Marketing’s flagship store “Gwangya@Seoul” and Suwon’s “XR Bus 1795”. The transparent OLED displays can achieve an impressive maximum transparency of 45%, creating a unique sense of immersiveness and openness that cannot be replicated with any other technology.
The other advantage of transparent OLED is its ability to unlock completely new forms of art by providing information and media content without obstructing the observer's view of their surroundings. Exhibitions are a key use case for transparent OLED and we can expect to see many more installations of this kind as the technology develops.
