LG & Samsung announce EU and US pricing for some 2020 TVs

Mike Wheatley

LG Germany has gone and announced pricing and availability details for its 2020 lineup of 4K OLED TVs, in a move that should give U.K. buyers a fairly good idea of what they can expect to pay to get their hands on them, too.


Meanwhile, Samsung has just revealed U.S. pricing for some of its 8K and 4K QLED TVs, and they’re all a little cheaper than the previous year’s models they replace.

LG Germany said that the company’s first ever 48-inch OLED TV, the CX series, will retail at around 1,800 euros (around £1,560), which is around 500 euros cheaper than the 55-inch CX OLED, FlatPanels HD reported. That’s not a bad discount at all for anyone who’s happy to make do with a smaller OLED panel, as the company confirms that each of the CX Series models are otherwise the same, except for the size difference.

For those who need something bigger, the 77-inch 4K OLED CX looks rather tempting with a recommended retail price of 7,000 euros (£6,080). That still isn’t cheap of course, but it is around 1,000 euros lower than the starting price of last year’s model.

Also new this year is LG’s “Gallery” GX series of OLED TVs (pictured), which are designed to compete with Samsung’s The Frame TV, which hangs on the wall and can double as a piece of art when not displaying movies.

The company said the GX OLED series starts at 2,500 euros for the 55-inch model, 4,000 euros for the 65-incher, and 8,000 euros for the larger 77-inch beast.

LG also revealed the price of its upcoming rollable RX OLED TV, but it’s unlikely to be within reach for most of us as the company has slapped a massive 60,000 euro (£52,000) price tag on it.

Samsung reveals 2020 US pricing

Samsung’s 2020 prices in the U.S. suggest the company is looking to push its larger 8K resolution QLED TVs this year. FlatPanels HD was first to report the news once again, saying company’s 8K QLED range will be more affordable than last year’s, even if they’re still very expensive. For example, the 65-inch Q800T is priced at $3,500 (around £2,730), cheaper than last year’s starting price of $5,000. There’s also a 65-inch version that’ll cost around $5,000, and the largest 77-inch model, which will set U.S. buyers back $7,000.

The new Samsung 4K Q90T, Q80T and Q70T ranges also seem to be much more affordable than the previous year’s models, though we should note that they don’t have quite the same feature set as those they replace. The Samsung Q90T features just 100 local dimming zones for example, whereas the Samsung Q90R from last year that it replaces has 500 zones.

Samsung hasn’t yet revealed pricing for its upper-end Q900TS and Q950TS 8K TVs featuring an “infinity design” that eliminates the bezel on three sides, with just a single strip at the bottom of the TV.

Samsung’s Q900TS and Q950TS 8K TVs will both come with full HDMI 2.1 ports, as well as an updated Tizen OS and a new video processor.

LG is also planning to launch a revamped lineup of 8K TVs this year, including both OLED and LCD versions. There's no information on pricing or when they might be released just yet.


LG’s 2020 4K OLED TVs will start shipping to Europe in April, though the smaller 48-inch model won’t go on sale until May at the earliest. That is however, earlier than the scheduled arrival date for Sony’s own 48-inch OLED model, which suggests LG is going to have the early mover advantage, at least for a few weeks.

As for Samsung’s TVs, the 4K QLED range will start shipping to U.S consumers later this month, while the 8K models are expected to go on sale in the U.S. in April.