LG's 97-inch G2 OLED TV will likely cost over 20 grand in the U.K.

Mike Wheatley

The world’s biggest ever consumer-grade OLED TV will go on sale when LG Electronics launches its 97-inch LG G2 OLED TV in the second half of the year, but it won’t come cheap.


That’s in marked contrast to LG’s smaller OLED TV sets this year, which are generally viewed as being quite affordable, in line with a recent trend that has seen the technology become cheaper over the years.

LG revealed at an event last week that the 97-inch G2 OLED TV will cost a staggering €25000 in the EU region, which works out at around £20,970 in U.K. money.

The 97-inch LG G2 OLED is set to launch in Europe first of all, followed by the U.S. later on, where it’s likely to be priced a tad lower, but still more or less in the same ballpark.

LG’s pricing comes as a bit of a shock as it means the 97-inch G2 OLED TV is far more expensive than its smaller brethren displays, such as the 83-inch version that’s priced at €9,000, or the 77-inch model, which will cost just €6,000 when it goes on sale.

It isn’t immediately clear why LG has decided to charge such a steep price, though we can speculate that it may have something to do with the fact the 97-inch panels are more expensive to manufacture. No doubt, the fact it’s a brand new, bigger-than-ever size has also prompted LG to levy a premium on the price, too.

The good news is that – we hope – LG Display will soon be able to reduce the costs of manufacturing larger OLED TV panels once its new 10.5 Gen factory is up and running. The somewhat less encouraging news is that LG’s new facility has been beset with delays, and is only expected to open its doors in 2025. And that’s only if no more delays emerge between now and then.

At present, LG Display manufactures its OLED TV panels at two sites, its 8.5 Gen factory in Paju, South Korea, and its largest 8.5 Gen factory in Guangzhou, China, where its running costs are cheaper and it has higher capacity. LG Display’s panels have been used in almost every consumer OLED TV ever made, including those from brands such as Bang & Olufsen, Hisense, Konka, Loewe, Panasonic, Philips, Skyworth, Sharp, Sony, Toshiba, Vizio and Xiaomi, to name just a few.