Philips' first 77-inch OLED TV now on sale

Mike Wheatley

Philips’ first-ever 77-inch OLED television is now on sale in a number of European countries. The bigger, wider version of the Philips OLED806 TV packs a number of high-end features that look to make it a very enticing option for anyone who’s interested in splashing out on a larger OLED display for their living room.


One of the main attractions of the 77-inch Philips OLED806 is its advanced gaming features. The TV has been designed for use with next-generation video games consoles such as the PlayStation 5 and Xbox Series X, with HDMI 2.1 ports that enable 4K at 120Hz input. Other HDMI 2.1-enabled features include Variable Refresh Rates, Auto Low Latency Mode and support for AMD FreeSync, ensuring a smooth gaming performance with no judder or tearing and some very impressive graphics.

The TV also stands out for its breadth of HDR options, with support for premium formats Dolby Vision and HDR10+, plus HDR10 and HLG. Dolby Atmos surround sound and DTS Play Fi multiroom audio are present too, as is the lossless sound through enhanced Audio Return Channel.

Another neat feature many will appreciate is Filmmaker Mode, which eliminates most processing effects to render content as the creator intended.

Of course, Philips’ signature Ambilight tech is there too, and with this particular model viewers will see a stunning light display that surrounds all four sides of the TV. It promises to be a very cool effect for anyone who chooses to mount the TV onto a wall.

Other features worth a mention include HDR10+ Adaptive, which improves the viewing experience for HDR10+ content by adjusting the screen’s brightness to compensate for ambient light conditions in the room, and CalMAN auto-calibration support. The Philips OLED806 also comes with the company’s proprietary anti OLED burn-in technology to protect the screen from problems associated with persistent images on-screen.

The advent of a 77-inch option is a big deal as it brings more competition into a larger-sized OLED display segment that has previously had limited options. Previously, such screens were only available from LG Electronics, Sony and Bang & Olufsen.

The next step for Philips, if it decided to go there, would be to launch an 83-inch OLED TV. LG and Sony launched their first such models earlier this year and are currently the only two options in that size segment.

The 77-inch Philips OLED806 is on sale in Europe now, priced at around 4,500 euros (approx. £3,800). Philips still hasn’t said anything about a U.K. launch date, but hopefully it won’t be too far off.