Samsung begins shipping S95C and S90C QD-OLED TVs

Mike Wheatley

Samsung Electronic’s eagerly anticipated 2023 QD-OLED TVs are now shipping to consumers in the U.K., Germany and the U.S.


The company launched its first QD-OLED TV, the Samsung S95B, last year and it won rave reviews from plaudits. This year, the company is rolling out two QD-OLED models, the flagship S95C and the S90C with three sizes available - 55-inches, 65-inches and a new 77-inch option. The S95C is the more premium model, coming with the external One Connect box to hide away the cables at the back, and a more powerful speaker system.

A report from FlatPanels HD says the S95C and S90C are now being shipped out to customers who pre-ordered one in most regions. The 55-inch and 65-inch models will arrive first, with the 77-inch versions expected to arrive one or two weeks later, Samsung stated.

The Samsung S95C is available now, priced at £2,699 for the 55-inch model, rising to £3,599 for the 65-inch version and £5,099 for the 77-inch variant. Meanwhile, the S90C will cost £2,199 and £2,999 for the 55 and 65-inch models, respectively, with the 77-inch model carrying a £3,799 price tag.

It should be noted that the S90C model will be known as the S94C, S93C, S92C or S91C in some countries, but apart from the different model name it is exactly the same television.

Consumers have been eagerly anticipating the new TVs because Samsung Display, the subsidiary that manufactures the QD-OLED display panels, says the new models are more energy efficient and brighter than last year’s first-generation displays.

Previously, Samsung Display said the 2023 QD-OLED displays will consume around 25% less energy thanks to the application of more efficient organic materials and advances in its artificial intelligence-based algorithms. The higher brightness was achieved through the development of a new OLED HyperEfficient EL material that has been added to the panels, increasing the luster of each RGB pixel, Samsung Display has said. The material is applied to the blue emitting layer in the QD-OLED panels, and it helps to ensure that the light passed through the Quantum Dot conversion layer is much brighter than it was on the first generation displays. According to Samsung Display, the 2023 panels can achieve a peak brightness of 2,000 nits, versus just 1,500 nits on the first-gen panels

Samsung’s Korean rival LG Display has also introduced a brighter OLED panel in this year’s LG G3 and Z3 TVs. In its case, it has applied a new technology known as Micro Lens Array and claims to achieve a similar level of brightness.

Buyers should beware that some industry sources are claiming that while all S95C TVs will be fitted with the new panel, some of the earliest S90C models may still use the older, 2022 QD-OLED panel. However, those who hold off buying for a few months will almost certainly get the new panel, because Samsung Display switched all of its production lines to the new technology in December.