Samsung crowned as top TV seller for 18th successive year

Mike Wheatley

Once again, Samsung Electronics is sitting at the top of the TV pile, retaining its position as the most dominant TV manufacturer.


The company said Omdia’s latest TV Sets Market Tracker shows that it achieved a 30.1% share of the global TV market in 2023, extending its tenure at the top to an unprecedented 18 years. Samsung first became the number one TV manufacturer in the world back in 2006, and it has never relinquished that crown, thanks to its focus on premium and large-screen television models based on cutting-edge QLED and OLED display technology.

Samsung said Omdia’s data reveals that it has sold a cumulative 40 million QLED TVs since the debut of its first Neo QLED models in 2017. In 2023 alone, it sold a whopping 8.31 million units.

The company also asserted its leadership in the premium TV segment, specifically for models of 75-inches and larger and those priced at more than $2,500. The company achieved a 60.5% market share in the $2,500 and above segment, as well as a 33.9% share of the market for all TVs of 75-inches and more. Also, robust sales of its 98-inch Neo QLED TVs enabled it to achieve a 30.4% share of the 90-inches and above segment.

With the 2022 debut of its first QD-OLED TV, the Samsung S95B, the company made its first entrance into the OLED TV segment, and it has made substantial strides there. All told, it sold 1.01 million OLED TVs in 2023, allowing it to capture a 22.7% share of that market. What’s more, it’s expecting to grow this share in 2024, the company said.

"We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung," stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. "We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences."

At the CES 2024 show in Las Vegas, Samsung announced its most advanced chip yet, the NQ8 AI Gen3 processor, which it said heralds the dawn of a new “AI Screen Era” that it promises will redefine the concept of smart TVs by integrating sophisticated algorithms with its premium displays.