Samsung's S95C and S90C QD-OLED TVs launched in the U.S.

Mike Wheatley

Samsung Electronics next-generation QD-OLED TVs can now be bought in the U.S., with the 55-inch Samsung S90C starting at just $1,900.


That’s a very decent price that provides a lot of bang for your buck, as the 2023 QD-OLED TVs, which also include the flagship S95C model, boast some impressive improvements. According to Samsung, this year’s QD-OLEDs provide up to 30% more brightness, with more vibrant colours and contrast than last year’s S95B.

The improvements are made possible by an enhanced QD-OLED panel. The TVs also support HDMI 2.1, up to 144Hz, Variable Refresh Rate and Dolby Atmos audio.

In a statement, Samsung announced it’s expanding its OLED 4K TV lineup with both models featuring its most powerful Neural Quantum processor and sporting “brighter, bolder visuals and infinite contrast so consumers can experience content in breathtaking detail.”

Samsung said the S95C and S90C are both being made available in three sizes, of 55-inches, 65-inches and 77-inches, the latter option being a new size that wasn’t available with last year’s S95B.

The biggest difference between the two models is that the S95C has an external One Connect box to hide away the cables, plus a more premium and slimmer design, but apart from that they’re otherwise identical.

The TVs are Samsung’s response to LG Display’s improved White OLED panel, which incorporates Micro Lens Array technology that delivers a big boost in brightness too. The MLA OLED panels can be found in LG Electronics G3, as well as the Philips OLED907 and Panasonic MZ2000 TVs.

Samsung said the 77-inch S95C is available now in the U.S., though strangely no pricing was mentioned - though it can be had in Europe “soon” for €4800, which works out at roughly $5,130. The 65-inch S95C is priced at $3,300, with the 55-inch version set to cost $2,500. As for the S90C without the One Connect box, that will be priced at $1,900, $3,000 and $3,600 for the 55-, 65- and 77-inch models, respectively.

Samsung said all size options are rolling out in the coming days in the U.S., and will be available in Europe and other regions in the next few weeks. Sony will also launch new QD-OLED TVs based on the same panel in the coming weeks.