Samsung's upcoming 77-inch QD-OLED TV to deliver improved black level performance

Mike Wheatley

Samsung Electronics is all set to unveil its first ever 77-inch QD-OLED TV next month at the Consumer Electronics Show 2023, and not only will it provide an additional, larger size option, but also fix one of the main criticisms leveled at the display technology.


The larger 77-inch QD-OLED TV will launch alongside upgraded 55-inch and 65-inch models, according to South Korean news website ETNews.

The new size option will surely be welcomed by fans of QD-OLED, but perhaps more significant is the promise by Samsung Display that the next-generation of the display tech promises improved black level performance compared to the first models that launched earlier this year.

Although most reviews of Samsung’s S95B and Sony’s A95K QD-OLED TVs were overwhelmingly positive, one of the few criticisms leveled at those models regards their black level performance. The problem is that the QD-OLED pixels suffer from “light bleed”, which is where the light from adjacent pixels can interfere with their own light. This results in black images appearing slightly greyer than they should.

However, Samsung Display is apparently so confident that it has fixed the problem that it has gone as far as registering a new “True Black” trademark for the next gen QD-OLED. ETNews didn’t specify how Samsung Display managed to fix the problem.

Other features mentioned in the report include 4K resolution, HDR support, Tizen with Gaming Hub, HDMI 2.1 and other premium capabilities associated with Samsung’s high-end TVs.

With brands like Philips and TCL reportedly interested in launching their first QD-OLED TVs next year, the technology looks like it’s about to establish itself as a viable alternative to LG Display’s traditional White OLED displays.

QD-OLED is a newer technology that merges the best bits of OLED with the benefits of quantum dot LEDs. It results in higher brightness and colour saturation, while maintaining the same pixel-level precision and contrast that’s associated with regular OLED.

Where traditional OLED has the edge is its ability to deliver pristine, pure black levels. However, that advantage might be lost if Samsung delivers on its promise of “True Black” levels.

We’ll find out for sure if that’s the case when Samsung unveils its 77-inch QD-OLED TV at the CES 2023 show next month. ETNews said the TV will then launch in North America and Europe in the first half of the new year.