Xiaomi debuts a high spec, stylish and very affordable new OLED TV

Mike Wheatley

Chinese TV maker Xiaomi has lifted the lid on its latest feature-packed OLED TV that offers multi format HDR and advanced gaming capabilities with 4K passthrough at 120Hz.


It’s officially called the Xiaomi Mi TV Master 77 4K OLED TV, and there’s a big clue as to how big it is in the name. It’s the largest OLED TV the company has ever built with a single screen size of just 77-inches to choose from. It’s a super stylish model too, typical of Xiaomi’s high-end products, with an ultra narrow bezel and a rear that’s made entirely out of glass.

As pleasing as the aesthetics are, it’s what’s inside that interests us, and Xiaomi does not disappoint. The Xiaomi Mi TV Master 77 4K OLED TV is a premium TV in every respect, using what the company says is the latest generation of a V21 OLED panel that can hit a peak brightness of 1,000 nits and a native 10-bit colour depth that supports 98.5% of the DCI-P3 colour gamut.

The panel itself is just 8.2mm thick and provides a 120Hz refresh rate with a response time of just one millisecond, the company says. The company adds that it has been pre-calibrated to achieve a Delta E reading of <1.5. in addition, the panel also has TUV Rheinland certification for low blue light emissions.

On the gaming front it’s a real beast with baked in support for G-SYNC, 4K120 refresh rates, HDMI 2.1 ports, variable refresh rates and auto low-latency mode. Xiaomi further claims the TV is officialy support by Microsoft for its Xbox Series X and Series S consoles, so we can assume all of those features will work without any hitch. The low refresh rate is further smoothed by 120Hz MEMC technology.

Another interesting feature, which Xiaomi says is an industry first, is something called “Master Creation Mode”. This apparently makes it possible to switch between the DCI-P3, BT.2020, BT.709 and Adobe RGB colour gamuts, meaning the display can also serve as a design canvas for creatives.

HDR support is as good as it gets with Dolby Vision, Dolby Vision IQ, HDR10+, HDR10 and HLG all on board, and the company throws in IMAX Enhanced Certification for good measure.

Sound is provided by a 70 watt 3.1 channel Harmon Kardon speaker system that packs in 9 separate speaker units, with support for Dolby Atmos and DTS-HD.


With so many high-end features packed into the Xiaomi Mi TV Master 77 4K OLED, it would be fair to assume a fairly high price tag too. But surprisingly that’s not the case, with Xiaomi saying it will go on sale for 19,999 RMB in China. That translates to just £2,226. In comparison, LG Electronics’ high end 77-inch G1 OLED TV is priced at £4,799 in the U.K., with the equivalent-sized LG C1 commanding a £3,599 fee.

It remains to be see if or when Xiaomi will bring the Mi TV Master 77 4K OLED to the U.K., but we can certainly cross our fingers and hope.