It seems that over recent years no sooner is a new TV-based technology launched, it becomes old news and the next display technology starts to make an appearance. HDTV manufacturers have been racing to launch one technology after another when it comes to TVs in the hope that this will persuade consumers to re-enter the market to buy a new television model with more advanced features.
The recent DisplaySearch Global TV Replacement Study has shown that there are a number of common reasons why people tend to trade in their existing TVs for new ones. This includes trading in the old set in order to get a bigger, newer TV that performs much better than their old one. Of course, another reason is if the old set is broken or on its last legs.
TV makers have been hoping that introducing one new technology after another will help to drive the next TV replacement cycle, and entice even those with relatively new HDTVs purchased only a few years ago to consider upgrading to a shiny new television which offers advanced features (such as LED backlight, 3D capabilities or internet connectivity) but costs slightly more.
However, officials believe that despite their best efforts television manufacturers have not yet found quite the right formula to persuade those who already have a decent set at home to consider trading it in for a new high-tech one. According to the report, both 3D capabilities and internet connectivity were found to be largely insignificant factors in motivating people to replace their existing televisions.
Paul Gagnon from DisplaySearch said: “While it is valuable to know how often people are upgrading or adding new TVs to the home, it’s also important to understand why. Some of the findings from this study show that newer features are not yet strong drivers of new TV purchases compared to fundamentals like trading up in size or getting a flat panel TV.”
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