Freely says sports fans are in for a major treat, for it’s planning to bring them live coverage of some of February’s biggest sporting events, including the Winter Olympic Games, the NFL Super Bowl and Six Nations rugby tournament.
The company said viewers will be able to tune in to watch its Winter Olympics coverage on Friday, February 6 when the event kicks off with its Opening Ceremony in Milan. It’ll broadcast the action live for the next 17 days, until the Games come to an end on February 22.
The Super Bowl will kick off at at 11:30 PM GMT on Sunday, February 8, and fans will be able to watch all of the action as the New England Patriots tussle with the Seattle Seahawks for the NFL’s ultimate prize. The live coverage includes the halftime performance by Bad Bunny.
Meanwhile, the annual Rugby Six Nations tournament began on February 5, and will last for about seven weeks, concluding in mid-March. Each team plays five matches during the tournament, in which France will attempt to defend its title against England, Scotland, Wales, Ireland, France and Italy. Each team will play every other team once in a five-game round-robin tournament, and Freely said it plans to stream all of the games live.
Beyond this month, Freely has plenty of other events in store for sports lovers, including the Winter Paralympics, Formula One highlights and the Carabao Cup Final in March, as well as the FIFA World Cup that begins in June. You can see its full sports catalog here:
Freely, backed by the BBC, ITV, Channel 4 and Channel 5, is a free-to-air livestreaming service that allows viewers to access live TV broadcasts and on-demand content over broadband instead of a traditional aerial or satellite dish. Since launching in 2024 as an alternative to the terrestrial Freeview Play service, Freely has emerged as the U.K.’s fastest-growing TV platform, with more than a million weekly active viewers by the end of December. It currently provides access to more than 60 live channels and 75,000 hours of on-demand content from services like BBC iPlayer and ITVX.
To access Freely, you’ll need either a compatible TV that has the service built-in, or you can buy a dedicated streaming device such as Manhattan’s Aero 4K TV Streamer, which plugs directly into any TV that has an HDMI port. The service is quickly becoming a staple of TVs sold in the U.K, and is integrated with many 2024 and 2025 models from brands such as Panasonic, Hisense, Bush, Sharp and Toshiba. You’ll need a fairly decent broadband connection, with a minimum download speed of 10 megabytes per second.
Once you have a compatible TV or set-top box linked up to WiFi or Ethernet, simply hit the “Freely” button on the remote control and you’ll be able to access its entire selection of streaming content without any fees.
As an alternative to Freely, you can also watch both the Winter Olympics and the Super Bowl live in 4K HDR via the Peacock streaming service, which is accessible through Sky and Now or directly using a VPN.
