We’ve been waiting more than eleven months, but Hisense has finally gotten around to launching its long awaited first-ever MicroLED television, having promised to do so at the CES 2025 show back in January.
The 136-inch Hisense MX Series MicroLED TV is both massive and extremely powerful, with the company claiming it’s capable of a whopping 10,000 nits peak brightness, and it will cost an absolute fortune for anyone mad or rich enough to consider buying it. It’s priced at $100,000, and it’s going on sale first in the U.S., with no indication of when it might become available in other markets.
Whereas Mini-LED and RGB LED TVs are based on LCD display technology, MicroLED is more similar to OLED in that it’s a self-emitting display technology. It eliminates the need for a backplate, since the LEDs function as individual pixels due to their incredibly tiny size, and that’s also what makes them exceptional at colour accuracy as well as contrast.
MicroLED technology has long been hyped as the successor to OLED. It’s generally considered to create better quality pictures and, unlike the older technology, it doesn’t degrade over time. In the case of the Hisense MX Series MicroLED TV, it boasts an incredible 24.88 million subpixels, split between red, green and blue colours. The company says it covers 95% of the BT.2020 colour gamut and supports ultra-wide viewing angles, while its anti-glare matte coating ensures that viewers won’t be annoyed by any reflections from ambient light in the room.
Hisense didn’t discuss how many local dimming zones there are on the MX Series TV, and we don’t actually have the full specifications available either, but we do know from its previous announcements that the it supports both Dolby Vision IQ and HDR10+. On the audio side, it supports Dolby Atmos and DTS: Virtual X, and there are two HDMI 2.1 ports, which means it’s capable of 4K gaming at 120Hz, which is the panel’s native refresh rate.
Here's an early look at it from back in January:
With the launch, Hisense joins a growing gang of TV brands to have launched extremely expensive MicroLED models. One of the first to do so was Samsung, which sells a 110-inch model that costs around $155,000, while its smaller 89-inch version retails for around $100,000. LG Electronics also sells a 136-inch MicroLED TV that costs an even more ridiculous $300,000, making TCL’s super extravagant 163-inch model look almost affordable with its $110,000 price tag.
We can’t say Hisense’s model is cheap, but it’s certainly competitive with the two Korean brands, but for now it remains hard to beat TCL’s offering, and that does leave us wondering if the latter model is even profitable or not.
Hisense said the MX Series MicroLED TV is on sale now at “speciality retailers” in the U.S. but it didn’t name any of them. Nonetheless, anyone who can afford to buy one can probably pay someone to locate where they need to go to purchase it, so that’s likely the least of their worries. It's an exclusive technology for exclusive buyers, and it's likely to remain that way for sometime.
