Hisense is launching its flagship smart TVs for 2025 across Europe and the U.S., with its top-rated model the first to feature its new RGB Mini-LED panel technology. It’s a beast too, with a single 116-inch size option available.
The Chinese brand has become one of the world’s top TV manufacturers in recent years, surpassing LG Electronics and is now reportedly gunning for Samsung’s crown at the top of the TV tree. To do that, it’s focusing on larger screen sizes and more affordable prices with its higher-end models.
This year, Hisense’s best TVs include the UXQ, the, U9Q, U8Q and the U7Q, which will be available in all major regions. There’s also a single OLED model in the shape of the Hisense A85Q, but this will only be available in select regions, but fortunately the U.K. happens to be one of them.
With the above models, Hisense is upgrading its processor, and they’ll run MediaTek’s new Pentonic 800 chipset, rather than the Pentonic 700 found in last year’s UN series models. The biggest benefit of the new chip is that it allows Hisense’s TVs to come with more than two HDMI 2.1 ports, and they also bring more AI-enhanced picture and audio processing smarts.
As such, the Hisense UXQ, U9Q and U8Q will both come with three HDMI 2.1 ports that support 4K resolution pictures at up to 165Hz. But rather than add a fourth HDMI 2.1 port, like some Samsung and LG TVs have, it has instead opted to include a USB-C port that supports embedded DisplayPort. The idea is that the TVs can be used with a PC or other media players that use this type of connection. As far as we know, it’s the first time a TV has included a USB-C port, so it’ll be interesting to see if the idea catches on.
The Hisense UXQ is the top dog in this year’s range, featuring the company’s new RGB Mini-LED backlight technology, which utilises red, green and blue Mini-LEDs, as opposed to just blue ones that go through filters. According to Hisense, this helps to improve energy efficiency and expand the overall colour gamut, meaning more realistic pictures than ever before.
HDTVTest had a first look at the UXQ back in January when it was on display during CES 2025:
Hisense said the UXQ will launch later this year, but it won’t come cheap, with the company asking for 30,000 euros (around £25,400) in most European countries.
With the U9Q being limited to select markets, the more affordable option for U.K. buyers will be the Hisense U8Q, which is designed to go head-to-head with the best new Mini-LED models from Samsung and TCL, with sizes ranging from 55-inches all the way up to 100-inches. It features 6,144 Mini-LED dimming zones, while the 4K/165Hz panel can be ratcheted up to 288Hz when restricted to 1080p resolution. Along with the U7Q, which has less dimming zones, it boasts the latest version of Hisense’s Hi-View AI Engine PRO technology, which enables a “new level of intelligent, adaptive viewing”. The technology uses AI algorithms to optimise the picture and sound perfectly to suit the Mini-LED display, with features including Clear Voice, Depth and a 3D Sound Upscaler. Both models are said to support Dolby Vision, HDR10+, and Dolby Atmos and DTS:X sound.
In North America, buyers will find that their TVs run the Google TV operating system, while in Europe, they’ll get the company's own Vidaa OS platform, which fortunately offers all of the same top streaming applications.
Later, the company will launch its mid-range E7Q, E7Q PRO and A7Q TVs, which are QLED TVs that max out at 98-inches, plus the Direct-Lit LED A5Q and A4Q models.
Those looking for something more aesthetically appealing might want to consider the Hisense S7Q Canvas TV, available in 55-inch and 65-inch sizes. It replaces last year’s Hisense S7N Canvas TV, which was modeled on Samsung’s iconic The Frame TV that doubles as a digital art display when it’s not in use. Like the latest version of The Frame, the S7 Canvas comes with a Hi-Matte display that should help to reduce reflections caused by sunlight, so you can truly appreciate those works of art you display on it.
Hisense said its 2025 TVs are now going on sale globally, and although the initial rollout is gradual, buyers should be able to find most of them in the stores or online by the end of the summer.
