Hisense is celebrating the work of 20 of the U.K.’s best amateur artists with a new collection added to the VIDAA art gallery on its popular Canvas TV and other models. The work of the British artists is now taking centre stage alongside legends such as Monet and Van Gogh in homes across the U.K., Australia, Germany and Singapore, with their work ranging from bold computeristic designs to abstract forms and immersive surrealism.
To see the art for yourself, simply switch on a Hisense TV (obviously you’ll need one!) then navigate to the VIDAA Art section in the operating system menu and select from the 20 art pieces to display one in all of its full-screen glory.
It’s a new advertising campaign from Hisense, and while it hasn’t said so, the company is obviously trying to showcase what makes its gallery-style Canvas TV so special. The TV is designed to look like a picture frame and be hung on a wall rather than sit on a stand, so that when you’re not actually watching a movie or a TV show, you can use it to display art instead.
The concept was popularised not by Hisense, but by Samsung Electronics with its iconic The Frame TV series, but many TV brands have since borrowed the idea after seeing how successful it was. Hisense first debuted the original Hisense Canvas TV in July 2024, a 4K QLED model that was significantly more affordable than Samsung’s latest Frame model of the time.
Since then, Hisense has decided to compete not only on price, but also in terms of picture quality, with the Hisense S7N Canvas TV arriving last year with a special matte anti-glare coating to help the standby mode artwork look more like real pictures than a TV, as well as a much faster 144Hz refresh rate.
To decide which British artists merited a place in its newest collection, Hisense and VIDAA Artwork launched a countrywide competition that was judged by the art critic Kate Bryan, who has previously sat on panels that dole out the U.K.’s annual Portrait Artist of the Year and Landscape Artist of the Year awards. So she should at least have an eye for artistic flair, even if such decisions are extremely subjective.
The selected works of art, such as Dianne Griffith’s Driving Home, Francisco Cortes’s The Poetry of Freedom and Jill Basham’s Boundless, have all been professionally graded in Dolby Vision to make the most of the Canvas TVs’ capabilities, and they’re now available for display, Hisense said.
You don’t actually need a Canvas TV to display the art either, though obviously that would be most desirable. Hisense said any TV running the VIDAA platform has access to the new collection – but note that doesn’t mean every Hisense TV, because some of its models run platforms like Google TV instead. But there are some very good Hisense TVs that do run VIDAA, at least.
“We’re thrilled to bring homegrown U.K. talent to a global audience, giving these artists a fantastic new platform alongside the likes of Money and Van Gogh,” said Hisense U.K. Head of Strategy Rob Andrews. “The standard of work submitted was exceptional and it looks stunning on the Canvas TV.”
