Filmmaker Mode has long been the gold standard for AV enthusiasts looking for that authentic visual experience. But LG Electronics could be about to change that consensus after partnering with Amazon Prime Video to introduce a brand-new picture preset called ‘Creator Original’.
The new picture mode mode will launch in July and initially be available on three of LG’s premium 2026 OLED models: the wildly popular LG C6, plus the LG G6 and W6 flagships.
The rollout is being spearheaded by the highly anticipated arrival of the Masters of the Universe movie on Prime Video. As a fun, if somewhat gimmicky, bonus for fans of the franchise, viewers can use the microphone on their LG Magic Remote to declare, "I have the POWER!" Doing so on any LG Smart TV running webOS 23 or later will automatically surface a curated selection of content related to the new film.
But for home cinema purists, it is the Creator Original mode itself that is the main event. It promises to grant content creators far more control over how their movies are displayed on your screen. While Filmmaker Mode achieves accuracy by disabling almost all of your television's native image enhancement, Creator Original actively embraces it – but strictly on the director’s terms.
According to LG, the new preset allows film and television studios to embed specific parameters that dictate exactly how the TV’s processor should handle shadow detail, colour balance, motion processing, and noise reduction. In theory, this allows the creator to harness the full capabilities of modern OLED TVs without compromising their original artistic intent. For Masters of the Universe, LG claims the mode will "faithfully reproduce every glowing sword clash, shadowy Skeletor lair, and explosive battle across Eternia."
If giving creators direct control over a TV's motion handling and shadow detail sounds familiar, it’s because it bears a striking resemblance to the pitch for the upcoming Dolby Vision 2 (DV2) format. Both formats share a common goal: using metadata to dictate how a high-end display uses its processing grunt, ensuring maximum visual impact without sacrificing accuracy.
However, Creator Original does fall slightly short of the complete DV2 specification. It won't feature the advanced bi-directional tone mapping found in the top-tier Dolby Vision 2 Max, nor does it utilise Dolby's newly revamped image quality engine.
Despite these omissions, LG’s proprietary solution has one massive advantage over Dolby’s alternative: it is actually arriving now. While Dolby Vision 2 has secured partnerships with Peacock and StudioCanal, the format currently lacks a firm launch date, though rival brands like Hisense and TCL are expected to deploy it before the end of the year.
In contrast, LG's Creator Original mode for Prime Video is scheduled to drop within weeks. If Amazon expands this support across its vast MGM and Amazon Studios library, it could quickly become a major selling point for LG's latest displays.
As for whether LG will eventually support Dolby Vision 2, the South Korean manufacturer remains non-committal. When pressed, the company stated it is adopting a "wait and see" approach to the format's evolution, but explicitly warned that current TV models will not receive a DV2 update. For those eyeing up a new LG C6 or G6 OLED, Creator Original is currently the definitive next-gen format for harnessing your TV's true processing power.
