Microsoft appears to have thrown in the towel in the battle to rule the smart TV platform already. The company said this week it’s withdrawing its Copilot assistant from all smart TVs running LG’s webOS and Samsung’s Tizen software.
The Windows software maker had only announced its plans to bring Copilot to the smart TV platform in January 2025 at the Consumer Electronics Show. Back then, it said it would be rolling out its AI assistant tool on both LG’s and Samsung’s smart TVs.
The tool launched on Samsung’s TVs in August of that year, giving users the chance to navigate through their TV interface, pull up content recommendations, summarize what different TV shows and movies were about, blurt out facts about films and actors and actresses and so on.
But, not even two years after Microsoft announced its plans, Copilot is now being discontinued on both LG’s and Samsung’s smart TVs. The decision is unlikely to bother too many people, as Copilot’s functionality was pretty limited on both platforms, lacking the deep integration required to become a regular part of the viewing experience.
“We would like to inform you that Microsoft has recently decided to end support for Copilot functionality on all TVs, including the Copilot-enabled feature available on our LG TVs,” LG Electronics said in a notice that popped up on its TV platform. “As a result, the Copilot-enabled feature on your TV is no longer available and may stop functioning shortly.” News of Microsoft's decision was first reported by Windows Central.
While the launch of Copilot on Samsung’s TVs skipped the attention of most users, the rollout on LG TVs that followed in December last year was a tad controversial. Microsoft somehow managed to convince LG to force the app onto every LG TV owner through a webOS firmware update. It suddenly popped up on every single LG TV from 2022 to 2025, and there was no way for users to delete the app once it appeared. However, due to a backlash, LG later added a way for users to at least hide the app shortcut.
We’re not sure if that negative reaction from most users played any part in Microsoft’s decision to cancel Copilot on smart TVs. However, the app clearly wasn’t all that popular among most LG and Samsung TV owners, and Microsoft is nowadays a lot more focused on using its AI to enhance productivity for business workers than consumers.
Both Samsung and LG TV owners have other options in case they still need an AI assistant fix. On LG’s TVs, the options include LG’s own AI Concierge and Google Gemini. Samsung provides even more options, with its own native Bixby assistant, plus Gemini and Perplexity all available.
