Samsung Electronics' full OLED television lineup is now available to buy at physical retail stores across the U.K., Europe and the U.S., with its global rollout coming less than a week after rivals LG, TCL and Hisense did the same.
Once again, Samsung has decided to expand its range of OLED TVs with yet more models. The 2026 range is led by the flagship Samsung S99H (pictured) and S95H models, with the difference being that the former has a novel metal art frame and wireless One Connect Box that allows users to avoid plugging tons of cables into the TV.
Other models in Samsung’s 2026 range include the S92H/S90H, which is a step down model, the S85H and the S83H, also known as the S82H in some regions.
Having strongly resisted OLED display technology when it first came out, Samsung finally relented in 2022 with the launch of the S95B, based on Samsung Display’s QD-OLED technology. Ever since then, the company has been slowly expanding its OLED lineup, selling its first WOLED models equipped with panels from LG Display the following year. It originally used LG’s panels in the step-down S90C OLED TV, which was fitted with QD-OLED panels in its 55-, 65-, and 77-inch sizes, with WOLED being reserved for the 83-inch model, because QD-OLED was not available in that size at the time.
From 2024 onwards, Samsung has sold a much wider range of OLED televisions, with its higher-end models continuing to feature QD-OLED, and some of its mid-range and all of its entry-level models using LG Display’s WOLED technology, and it’s continuing that practice into this year.
The good news is that all of this year’s Samsung OLED models are significant upgrades on their predecessors, with both Samsung Display and LG Display launching brighter panels, superior matte anti-reflective coatings and design changes. You can see more about the changes coming to the flagship S99H in this review by HDTVTest's Vincent Teoh:
It used to be the case that anyone who purchased one of Samsung’s flagship OLED TVs was guaranteed to getting a QD-OLED panel, but this year, knowing the exact type of display it’s equipped with is more confusing. The makeup of its lineup differs by region, and so while some model types may get a QD-OLED panel in one part of the world, they may be equipped with a WOLED panel in other areas, so the onus is on consumers to check if that matters to them.
For example, in the U.K. and the U.S., the flagship S99H/S95H TV will have a QD-OLED panel in the 55-, 65- and 77-inch versions, but a Tandem WOLED panel if you opt for the 48-inch or 83-inch model.
It’s even more confusing with other models. For instance, in some parts of the world the S90H (known as the S92H in some regions) will be equipped with a Tandem WOLED panel no matter what size you buy, yet in other regions, the 77-inch model can still have a QD-OLED display.
Thankfully, there is an easy way to tell them apart. TVs with QD-OLED panels are denoted by the letter “T” or “F” in their model names, such as “HAT” or “HAF,” while those with WOLED panels are denoted by an “E,” such as “HAE or “HFE.” So that’s basically all you have to look out for if you care about the type of panel you want.
In another change, the Samsung S90H/S92H comes with a matte panel coating rather than a glossy finish, which should make it better at defeating those annoying reflections caused by ambient light. The matte coating was previously exclusive to Samsung’s premium OLED models. Vincent hasn't yet reviewed the S90H/S92H in full, but this first look video provides a solid overview of what's new compared to last year's S90F:
The Samsung S85H, which fortunately has the same designation in all regions, is a more affordable variant that comes exclusively with LG’s WOLED panels. It’s believed to feature the new OLED SE panel, which is a brighter entry-level OLED display that debuted earlier this year. It’s also expected to appear in TVs such as LG’s B6 OLED, Panasonic’s Z85C and Philips’ OLED761.
Samsung also has an even cheaper OLED model called the S83H/S82H, but it hasn’t been confirmed what kind of panel it will come with. It’s certainly a WOLED panel, but the exact type isn’t known.
New features on Samsung’s OLED TVs include the Art Store, specifically for the S99H and S95H models, the Google Photos app, four HDMI 2.1 ports on some higher-end models, a 165Hz panel on some, and HDR10+ Advanced, which was introduced last year in response to Dolby Vision 2.
Besides its OLED TVs, Samsung is also selling a range of RGB LED TVs dubbed "Micro RGB," as well as its ususual lineup of Neo QLED models that feature regular Mini-LED panels. It's art-inspired TV, called The Frame, has also been updated with a more advanced panel and sleeker look.
Here's a detailed look at Samsung's flagship RGB LED TV, called the R95H MicroRGB TV:
Samsung told FlatpanelsHD that the S99H, S95H, S90H and S85H OLED TVs are being rolled out en masse in most regions of the world since last week, while the cheaper S83H/S82H is trickling out to stores in some countries as well.
