Samsung Electronics is bringing QD-OLED display technology to more than just gaming monitors with the launch of its first proper general-purpose monitor for desktops. It’s called the M90SF in Europe and the M9 in the U.S.
The launch of the M90SF comes after reports earlier this year that Samsung was planning to make OLED a thing not only for premium gaming monitors, but for monitors used in office scenarios too.
All of the high-end OLED monitors released until now have been exclusively focused on gaming, because neither QD-OLED nor LG Display’s WOLED panels are particularly great at rendering text. The problem is that their subpixel structures result in poor text clarity, which limits their usefulness in some applications.
That may explain why the Samsung M90SF is being described as a general-purpose monitor for media consumption, casual gaming and light desktop work, rather than for more intensive word processing and graphics development applications.
The M90SF is said to be a part of Samsung’s Smart Monitor lineup that comes with the Tizen operating system and integrated streaming applications such as Netflix. Earlier models such as the M80SF and M70SF use LCD panels.
In a statement, Samsung Visual Display Executive Vice President Hoon Chung said the Smart Monitor series is evolving, based on how people work, watch and play. “With the introduction of QD-OLED and AI-powered enhancements, the M90SF delivers a more responsive and refined screen experience – all within a single, versatile display,” he noted.
According to Samsung, the M90SF features a 32-inch 4K resolution QD-OLED panel with a rapid 165Hz refresh rate. There’s an integrated OLED Safeguard+ technology system that can help to prevent burn-in, and the company has also added a glare-free coating to the screen, to help deal with light reflections.
Earlier this year, Samsung said it would increase its output of QD-OLED monitor panel sizes by 50% in 2025, which may explain why it’s now targeting more than just gamers. It also pledged to launch lower-cost QD-OLED panels this year.
The M90SF is available to buy now in the U.K., priced at £1,199, and in the U.S., priced at $1,299.
In the meantime, Samsung Display continues to step up its push into gaming, with new QD-OLED monitors set to launch this year from Samsung Electronics, Asus, Acer, MSI and others.
