Samsung is teaming up with one of the world’s most prominent art fairs to launch a new collection of digital masterpieces for its iconic “gallery” TV, The Frame.
It has just launched the Art Basel in Basel Collection within the Samsung Art Store, featuring 38 works that showcase multiple global artists. There’s a strong emphasis on diversity, with artists and works that span continents, different mediums and styles.
Art Basel is a for-profit, privately owned and managed, international art fair that’s hosted annually in Basel, Miami Beach, Hong Kong and Paris. The fair provides a platform for galleries to show and sell their work to buyers, and works in collaboration with host cities' local institutions to help grow and develop art programs.
For the first time, the collection includes a first-ever Africa-based gallery showcased by Art Basel, which helps to enrich its cultural depth, Samsung said. Select pieces from the collection will be on display at Art Basel at the Messe Basel in Switzerland from June 19 to 22.
Samsung’s The Frame is the ideal platform to showcase such art. The iconic TV has become a huge hit for its unique design, which allows it to serve as a canvas for digital art when it’s not being used to watch TV. The Samsung Art Store provides access to more than 3,500 stunning artworks from over 800 artists, and for the first time, it’s being expanded beyond The Frame to additional Samsung TVs such as this year’s 8K Neo QLED models.
The 38 artworks chosen for the latest Art Basel collection were chosen to ensure representation from all five continents, with pieces from a mixture of renowned and up-and-coming artistic talents. The diversity is meant to underscore the organization’s commitment to supporting contemporary art from every part of the globe, Samsung said.
Some of the most notable works include Roméo Mivekannin’s “Young woman with peonies after Frédéric Bazille”, which is said to be a reimagining of classical portraiture with a postcolonial perspective, and Basim Magdy’s “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility”, which is a vibrant exploration of utopian futurism.
From Africa, the collection also features Zandile Tshabalala’s “Pink Blossoms”, which is said to celebrate black femininity and nature.
At this year’s Art Basel in Miami, Samsung has set up an ArtCube lounge, where attendees can see for themselves how TVs including The Frame and its latest Neo QLED and MicroLED models make digital art “pop with stunning clarity”.
