The Force will soon be with you if you happen to have one of Samsung’s iconic art gallery-styles TVs adorning your living room wall, for the company has just announced a new collection of digital artwork launching on the platform.
The Art Store for Samsung’s The Frame TV is getting newly-curated artworks from Star Wars, Pixar, Disney, National Geographic and other classic movie and TV shows, the company said.
The new Disney Collections include a mix of classic and contemporary works, and are intended to celebrate its legendary storytelling across multiple genres. For instance, there are heartwarming scenes featuring Disney princesses such as Snow White and The Little Mermaid, to adrenaline-fueled renditions of battles between the Dark Lord and Jedi warriors in the classic Star Wars saga. Viewers will also be treated to an array of breathtaking wildlife scenes the likes of Planet Earth.
Samsung’s partnership expands an ever-growing art store that already features a dizzying array of works from some of the world’s finest artists, both past and present. In addition to the Disney collection, it hosts classics from old masters such as Salvador Dalí, Botticelli, da Vinci and Van Gogh, as well as some of the finest exhibits from world-renowned venues such as The Metropolitan Museum of Art and the Museum of Modern Art.
The new Disney-themed artworks will all be available in 4K resolution on Samsung’s The Frame TVs, including older models.
The Frame is one of Samsung’s best-selling and most iconic televisions, and has proved to be enormously popular with homemakers who appreciate clean aesthetics in their dwelling spaces. Although it’s probably best described as a somewhat better-than-average LCD TV, that’s not the main selling point. Rather, the TV takes on the appearance of a digital picture frame, and it can display an unlimited number of stunning artworks when it’s not being used to watch movies and shows, with an incredible level of detail.
Earlier this year, Samsung refreshed its artsy TV with a new model called The Frame Pro, and for the first time it features the company’s One Connect box, which allows it to connect to external devices such as consoles and Blu-ray players wirelessly, without the need for cables. Instead of plugging things into the TV, they instead feed into an external box that beams all of their signals to the TV over WiFi. It means users don’t have to worry about spoiling their decorative artistic centrepiece cables all over the place.
The Frame Pro features an edge-lit Mini-LED panel with enhanced brightness and colour accuracy, though it’s not quite at the same level of the full-array local dimming Mini-LED panels found on its flagship Neo QLED TVs. But it should be a big improvement on older versions of The Frame, which use a standard LCD panel.
Another cool feature of The Frame Pro is its matte display coating, which helps to reduce reflections with its anti-reflective properties, so the artworks and content look stunning even in brighter environments. The TV also has a nifty zoom feature that allows users to zoom in on the intricate details of the 4K artworks on display.
Check out Vincent Teoh's video from CES 2025 for a first glimpse of The Frame Pro:
Heeyeong Ahn, VP of the Visual Display Business at Samsung Electronics, said the company is thrilled to offer more Disney art, building on a partnership that began in 2023 with the launch of a limited edition “Mickey Mouse” version of The Frame.
"By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art,” Ahn said.
Samsung did not say how many new artworks have been added to its collection, but noted that its Art Store now contains more than 3,500 curated pictures in total from over 800 individual artists and 70 galleries globally.
The new artwork is available in Europe, North America and Asia, and a subscription to the Art Store remains the same at £3.99 per month, or £39.99 annually. For that price, you’ll get full access to everything available in the store.
Samsung’s The Frame has become such a big hit that rival brands including Hisense and TCL have both copied the idea, offering alternatives such as the Canvas TV and Nextframe TV, but Samsung seems to have a clear edge in terms of the breadth of art available in its store.
