Samsung Electronics this week announced a new 14-metre standard size for its premium Onyx cinema LED display lineup, expanding the platform to fit much larger auditoriums.
Unveiled at CinemaCon 2026, the new display is designed for Premium Large Format theatres and provides the same kind of excellent picture performance, reliability and scalability the Onyx platform is known for, only at much bigger scales, the company said.
As cinemas push to raise the bar in terms of differentiated experiences, larger-format theatre setups are becoming a major priority for those that can accommodate them, and Samsung’s new 14-metre Onyx format is perfectly suited to meet that demand. According to the company, it promises greater immersion while enabling more optimal seating layouts to make the most efficient use of available space.
Samsung first debuted the Onyx LED cinema screen back in 2017, and over the years it has enhanced its capabilities in terms of its deep blacks, rich colour and vibrant contrast. Last year, the company launched a compact, five-metre display for boutique theatres, as well as a 10-metre model for premium auditoriums. Now it’s going even bigger, targeting the largest cinema establishments.
The company is promising the same Onyx experience, with exceptional clarity and ultra-smooth motion for 4K at 120Hz pictures, while adding a pair of distinctive new features especially for this larger format.
For instance, the 14-metre Onyx display is the only one to feature a 3.3mm pixel pitch, ensuring sharper and more consistent image quality for the larger screen. In addition, the company talked up its “flexible scaling support,” which creates the possibility for cinemas to customise the display and expand it to up to 20 metres, more than doubling the total screen area without compromising picture quality. It said customers can add individual LED cabinets to the sides and the bottom of the display to achieve their desired size
Of course, Samsung says the Onyx displays aren’t just for cinemas, as they can also be used at corporate presentations, gaming events, concerts and live sports events.
However, its cinema operators that are the company’s primary market, and it has made strong inroads in that industry. One of its most notable installations was at the historic Pathé Palace cinema in Paris in 2024, where it helped to set up 12 Onyx screens in total, including four of its most advanced models. More recently, it installed the latest Onyx screen at Pathe Dar Essalam in Rabat, Morocco.
“People go to premium theatres for something they cannot recreate at home,” said Samsung Visual Display Business executive Hyoung Jae Kim. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-metre Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a superior, immersive experience.”
