Sony has this week launched a new flagship TV in a London event, confirming months of rumours and speculations that have been rife since CES 2016. Known as the Bravia ZD9 series, the 4K HDR LED LCD will take its rightful mantle as Sony’s top-end consumer TV for the rest of the year, even above the outstanding XD94 (which we’ve reviewed here). Three screen sizes are available, namely the 65-inch KD-65ZD9, the 75-inch KD-75ZD9 and a mammoth 100-inch KD-100ZD9.
In a hardly surprising move for Sony, the company has decided to keep mum on the peak brightness and the number of FALD (full array local dimming) zones, only going so far as to state that the new Z series “will be brighter than the XD94” and “will fulfil the Ultra HD Premium specifications”. Despite this, the Japanese manufacturer will not be seeking UHD Premium certification from the Ultra HD Alliance, in keeping with its current policy of adhering to its own “4K HDR” branding.
When asked specifically whether the ZD9 can hit 4000 nits, a company spokesperson coyly suggested that the figure only applied to the prototype unveiled at CES. Our best guess is that the Sony 65ZD9 (which has no fans behind the TV, and carries an energy efficiency rating of “B“) will do between 1500 and 2000 nits.
To put these peak luminance levels into perspective, the brightest 4K UHD (ultra high-definition) TV we’ve tested to date – Samsung’s UE65KS9500 (marketed as the KS9800 in the USA) – didn’t exceed 1500 nits; Panasonic’s DX902 reached 1300 nits; Sony’s own KD-75XD94 hit 800 nits; whereas the 2016 LG OLEDs generally range between 540 and 740 nits.
Those who claim that they don’t see the need for higher luminance because 300/ 500/ 600/ 800 nits on their TVs looked plenty bright are completely missing the point. To clear up some misconceptions, the high peak brightness is not applied to the entire screen in HDR, only to specular (for example, reflections off a shiny object) and highlight details (e.g. the sun and clouds on a bright day) to impart realism. The “average” brightness – Average Picture Level or APL in tech speak – shouldn’t be drastically different between SDR (standard dynamic range) and HDR (high dynamic range) material.
Now, why nits is so important in HDR is to do with how the ST.2084 standard has been defined. The PQ (perceptual quantization) EOTF (electro-optical transfer function) used in HDR10 (Ultra HD Blu-ray, Netflix and Amazon HDR) and Dolby Vision deals in absolute luminance, which means that in order to accurately reproduce the director’s artistic intent, 10 nits in the HDR-mastered content SHOULD be delivered as 10 nits on screen; 20 nits as 20 nits; 100 nits as 100 nits; and so on and so forth.
Here’s the problem: most 4K Blu-ray titles available to buy on the market at the moment are graded on 1000-nit mastering monitors, with a small handful mastered on 4000-nit Dolby Pulsars. When a 600-nit HDR TV is asked to display a 1000-nit HDR source video, there are three common ways this can be handled:
- The TV can follow the PQ curve closely up until 600 nits, and then discard the rest of the bright detail from 600 nits to 1000 nits. This is known as clipping.
- The TV can average down the entire source dynamic range from 0 to 1000 nits to be fitted within its 600-nit brightness capability, but the APL of the output will be lower than that of the source, and there’ll be compression (shadow detail/ specular highlights getting obscured).
- The TV can track the PQ curve closely until, say, 450 nits, and then spend the remaining 150 nits to display the detail between 450 and 1000 nits. This is the tone-mapping approach that most manufacturers are using. The highlight detail will still be present, but more compressed (and obviously less bright) than if the same content was displayed on a 1000-nit television with correct PQ implementation.
As you can see, this is why we’re so excited about the KD65ZD9, KD75ZD9 and KD100ZD9 which, if designed correctly (and there’s no reason to doubt Sony, given the Japanese brand’s excellent video processing track record), can faithfully deliver the director’s vision right in your living room without clipping or compressing. Sony has credited its improved “X1 Extreme” processor (40% more powerful than the existing X1 found on the XD93 and XD94) and “Backlight Master Drive” technology for the ZD9’s superior picture quality.
“Backlight Master Drive” comprises two key features, i.e. a discrete LED control that allows the illumination and dimming to be operated at a per-LED rather than zonal level; and a uniquely designed optical pathway that provides greater focus precision and reduces light leakage (and thus haloing/ blooming). Of course, Sony refused to be drawn on the number of zones (or LEDs, for that matter), but the result looked highly impressive in demos, although naturally we will wait until we get a Bravia Z Series review sample into our test room before passing judgement.
Other specs include a UHD resolution of 3840×2160, Motionflow XR 1200Hz processing, and active-shutter glasses (ASG) 3D functionality. There’s no Dolby Vision on board, and no TV can get software/ firmware-updated to become DV-capable since a hardware chip is required, but as we’ve discovered, a top-tier LED LCD can present HDR10 in a manner that’s not inferior to Dolby Vision, so it’s not a dealbreaker at all.
The Sony KD-65ZD9, KD-75ZD9 and KD-100ZD9 have been given list prices of £4,000, £7,000 and £60,000 respectively, with availability slated for September. The 65in KD65ZD9 is particularly attractive: it’s slightly pricier than the Samsung UE65KS9500, but boasts a flat panel and 3D support; and it’s a good £1,000 less expensive than the LG OLED65E6V whose 4K HDR presentation is somewhat hampered by limited peak brightness. And lest we forget, this is the first full-array local dimming LED TV from Sony that’s not 75 inches or larger to be released in the UK and Europe since 2011, which is surely cause for celebration…
Outstanding article, very well written and you make it easy to understand the very complex advantages Sony has designed in this advanced display technology.
I am personally and professionally very excited to see this come to the market. Bravo Sony!
-Robert
,,To clear up some misconceptions, the high peak brightness is not applied to the entire screen in HDR, only to specular (for example, reflections off a shiny object) and highlight details (e.g. the sun and clouds on a bright day) to impart realism.”
Just no for LCD or any technology with no pixel-level control. Any 4000 lumen highlight will raise black level on surround areas as well (blooming on FALD) or entire screen (for non-FALD). Hardly anything that I will ever want, the more peak brightness will be available, the worse will be for this TV.
But FALD doesn’t work on gamemode. All it’s good for is watching 1-2 movies per month. Talk about a waste and they even have the nerve to price it the same as an OLED.
So all that discussion in the middle there about how to map one brightness range to another implies that the TV has no contrast control at all. That strikes me as a major no-no for any TV – people want to set how bright their telly is.
Don’t get me wrong – I can see the desire for some absolute refrence point, just like a sound system may have a “0dB” point on the volume control. But most people don’t run it at that.
If it does have a contrast control with, perhaps, the 100% point supposedly corresponding to the “proper” brightness, then the whole “peak not being the peak” thing becomes almost a non-issue because the user probably hasn’t set it to that anyway. I would be very disappointed to find the TV clips the top off the range because it can’t achieve it, but then also starts clipping at a proportionaltely lower luminance level as I turn down the contrast.
I counted the LEDs in the image showing the discrete LED control, there are about 96 LEDs horizontally, which means the LED array could be 96×54, a whopping 5184 total LEDs that can be controlled individually.
@ Roma the 65″ ZD9 will be at least £1k cheaper than the 65″ LG G6 OLED.
Please don’t over complicate pricing with false statements.
Black levels on these ZD9 TVs along with screen uniformity should stand up well against OLED, but the HDR ability along with colour accuracy and range will easily top OLED as they are doing that now with their current sets.
OLED arrived with a high degree of PQ so now there can only be issue fixes and incremental improvements.
@James Using the G6 is a misleading comparison. The LG B6 recently dropped below the £4,000 asking price for the 65″ ZD9. The B6 has the same panel as the rest of the 2016 OLED range but no 3D, no soundbar, different SoC (slightly less fine calibration controls) and more ‘standard’ design.
If you are considering a ZD9 and don’t want 3D, you’re almost certainly not bothered about display thinness so the B6 is the most obvious comparison. So yes, Roma was correct to question the price point.
I actually own a E6, which is very similar to the G6, but for a less punchy soundbar. That set can be had for about £4,400. Certainly not £1,000 more than the ZD9.
I personally am surprised they’ve gone after the OLEDs at the same price point. Maybe launch prices will be a bit lower.
Some are missing the point. There seems to be a general understanding that OLED is better than anything. Its a case of; people think they are the best because they are the most expensive, not that they are the most expensive because they are the best. I’m yet to find an OLED that can handle shadow detail and accurately represent darkness. OLED is great if you want to look at a pure black screen, however when do you actually watch anything where the image is pure black. The CGI rendered demo content they use makes the TV look pretty impressive however put any ‘real’ content on them and they fail, and thats without even bringing up the shocking motion.
Why shouldn’t SONY price this against the OLED? I have no doubt that this TV will give a better picture than any current OLED. It will offer much better peak brightness, better shadow detail, motion, colour correction and 2K upscaling.
@david. Could not have said it better.