LG Electronics has announced a proper effort to take on Samsung’s popular The Frame gallery TV, with the appropriately named LG Gallery TV making its debut ahead of the new year.
The new LG Gallery TV is not to be confused with LG’s G-series “gallery” OLED TVs, which are also designed to be mounted on a wall. Notably, it’s not an OLED TV, neither is it sporting LG’s fancy new RGB LED display technology. Instead, it’s simply an LCD TV featuring a Mini-LED backlight, so don’t expect it to meet the same picture quality standards as its flagship models.
The company is marketing the Gallery TV as a “lifestyle” television, and much like The Frame, it’s designed to showcase art and look more like a picture frame when it’s not being used to watch movies and shows.
We don’t yet know the full specifications of this TV, but LG said it’ll be available in 55-inch and 65-inch sizes and feature a white bezel, plus an optional lightwood cover that can be purchased as an add-on to change the colour of the frame. It’ll be powered by LG’s Alpha 7 AI processor, which is an older chipset that was last year found in LG’s mid-range and entry-level TVs. The lack of detailed specifications means we can only guess at what kind of picture quality it will put out, but given what we know, we’d imagine that it’s likely to be roughly on a par with The Frame.
So rather than performance, one of the main selling points will be the Gallery TV’s ability to showcase art and look like a real picture hung on a wall. The TV will integrate LG’s new Gallery+ app, which launched on its 2025 TVs in the summer. It gives users the option to choose from 100 different artworks, with its library being updated with new ones each month. Alternatively, users can pay a monthly subscription fee to access more than 4,500 artworks that make up its full catalogue. There’s also an AI tool that allows users to create their own artworks. Alternatively, users can showcase their own images through the app.
LG hasn’t said anything yet about pricing or availability, but given that Samsung’s The Frame always carries a rather premium price tag, we imagine the company might adopt a similar strategy for the Gallery TV.
Although The Frame has always been weak on specs and its picture and sound quality has never been able to match the company’s best OLED and Mini-LED TVs, it has consistently been among its best selling models. While it doesn’t really appeal to serious cinephiles, the stylish looks have appealed to more casual consumers who appreciate its aesthetics.
The success of The Frame, which has been updated every year since it was first launched in 2017, has inspired many of Samsung’s rivals to try and break into the gallery TV segment. LG is actually quite late to this game, with Hisense launching its Canvas TV back in 2024, and TCL following up shortly afterwards with the Nxtvision TV series. TCL’s sub-brand iFFALCON also competes against The Frame with its Mural TV. While those models were all similar to The Frame in terms of performance, Skyworth has tried a different approach, launching the Canvas Elite Art TV – the first in its class to feature a Mini-LED panel.
Given the few details revealed by LG, it's likely that the Gallery TV won't be a standout in terms of picture quality, but we won't know for sure until it's properly unveiled at CES 2026 next month.
