Samsung Electronics this week confirmed what we already knew, announcing it has retained the title of the world’s top TV brand for the 20th year in a row. According to the Korean firm, it has maintained its position at the forefront of the TV market since 2006.
The company cited data from the market research firm Omdia to justify its claim, saying it held a 29.1% share of the market in terms of revenue in 2025.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said Samsung’s SW Young, President and Head of the company’s Visual Display Business. “Our 20-year leadership in the global TV market reflects that trust – built on decades of engineering excellence and premium innovation.”
The announcement was not unexpected, for another rival research firm had already proclaimed Samsung as the world’s top TV brand in terms of overall shipments in January. However, Counterpoint Research warned that Samsung may lose its crown by this time next year. That’s because its Chinese rival TCL closed the gap, accounting for 16% of all TVs sold in 2025, compared to 17% for Samsung.
In terms of revenue, it’s not clear how much of a lead Samsung maintains over its rival, for we only have Samsung’s announcement to go on. Omdia’s full report has not yet been published.
Nonetheless, Samsung did offer a lot of insights from the report that put itself in a good light. For instance, the company said it owns a 54.3% share of the “premium TV segment,” which is defined as televisions that cost $2,500 or more. In the segment for TVs priced $1,500 to $2,499, it recorded a 52.2% market share in 2025.
Samsung’s impressive run at the top began back in 2006 when it debuted its popular Bordeaux model, which was a series of LCD televisions launched in 2006, known for its elegant design inspired by the shape of a wine glass. It combined advanced technology with aesthetic appeal, accelerating its rise as a leading TV manufacturer.
Since then, Samsung has unveiled numerous innovations that helped to extend its lead, beginning with its LED TV portfolio in 2009, and its first smart TVs that debuted in 2011. Then in 2015, it introduced its popular lifestyle range, such as The Frame, which doubles as a digital work of art, and The Serif, a design-oriented TV for homes with elegant decor. Also that year, the company introduced its first Neo QLED TVs based on quantum dot technology.
In recent years, Samsung has been at the forefront of Mini-LED TV innovation, and in 2022 it finally entered the OLED TV market to compete with LG Electronics and other brands. It has also experimented with more recent concepts, including its Micro RGB TVs that use RGB LED panels and MicroLED TVs in the hopes of maintaining its industry lead.
