Samsung TV owners are getting yet another AI assistant with the launch of the Perplexity app, available now on all 2025 Tizen models. It’s also coming to earlier models from 2023 and 2024 via a firmware update that will arrive later this year.
Perplexity is an AI answer engine and one of the major rivals to ChatGPT, but unlike that model, which is more general purpose, it’s laser-focused on providing answers to people’s questions. It claims to be more accurate than its competitors, obtaining information from only the most credible sources to ensure its responses reflect the truth.
With the Perplexity app on Samsung TVs, users will be able to access a super-smart resource to obtain information about almost anything. All they have to do is click on the app and ask it whatever they want to know, and it’ll do its best to respond. After answering, it usually suggests additional follow-up questions in an effort to provide even more knowledge and keep the conversation going.
Perplexity’s vice president of business Ryan Foutty said curiosity can strike at any moment, which is why the app will be handy for Samsung TV owners. “Perplexity’s mission is to serve the world’s curiosity by bridging the gap between traditional search and innovative AI-driven interfaces,” he explained.
To use Perplexity, simply go ahead and find it in the Apps section or ask Samsung’s Vision AI companion, which can be accessed through the AI button on the app. The first time the app is opened, users will have to accept the terms and conditions, but once done they’ll be able to interact with it and ask for basically anything they want, whether that’s something to watch on Halloween, advice on how to get out of doing the dishes, information on what to wear on a date, home remedies for medical ailments and so on.
Users don’t have to ask their questions, because the app also has an on-screen keyboard for those who prefer to type. They can also attach a USB keyboard and interact with Perplexity that way.
To entice Samsung TV owners to use Perplexity, the company is giving all of them a free, 12-month subscription to the Perplexity Pro experience, which can be unlocked by scanning a QR code. The Pro experience is useful, because it allows users to access the most advanced models from OpenAI, Anthropic and Google and obtain better answers in many cases. It also provides access to Perplexity’s Research tool, which complies in-depth reports, and an image creator.
Perplexity is just the latest AI tool to appear on Samsung’s TVs, which are fast becoming a hub of intelligent assistants. The aforementioned Vision AI Companion was revealed at IFA 2025 last month, and is designed to integrate Samsung’s most advanced AI features into one seamless experience.
A month earlier, the company also updated its native Bixby AI assistant, which was primarily a fairly simple tool for voice-based navigation. With the update, Samsung made Bixby AI much more conversational, similar to ChatGPT, so rather than just stating “play” or “pause”, users can ask it to recommend shows starring their favourite actors and actresses, or use it to get the latest football scores or similar.
Later that month, Samsung launched the Microsoft Copilot tool on its TVs, too. Available as an app on the Tizen homescreen, Copilot is similar to Perplexity and Bixby, acting as an AI companion that can assist with navigation, content suggestions and answering questions or providing facts about TV shows and movies.
Whether or not Samsung TV owners need so many AI assistants is a question that Perplexity, Bixby and Copilot might struggle to answer, but the company isn’t alone in trying to make its televisions more engaging and conversational. Last month, Google began rolling out Gemini on some Google TVs, replacing the old Google Assistant that’s soon to be retired. The Gemini TV app is much like Samsung’s selection of AI apps, providing advice on what to watch and answering questions, generating images and so on.
Roku is also heading down the same path. It recently updated its Roku Voice capability to make it more ChatGPT-like. Apple is also believed to be planning an AI infusion, with its much-rumoured new Apple TV 4K box set to include a more powerful chip that will support its suite of Apple Intelligence tools.
