Sony upset a lot of people when it failed to announce a new OLED television as part of this year’s lineup, even if the omission wasn’t a big surprise. The company is instead positioning its “True RGB” televisions featuring RGB LED backlights as its most premium offerings this year, but there is still something for OLED fans to get excited about with the arrival of a late entrant to its 2026 portfolio.
While nobody was expecting a successor to last year’s highly-rated Bravia 8 II, given that Sony works on two-year replacement cycles for its TVs, there was disappointment that it didn’t replace the Bravia 8 OLED model from 2024. Neither was there a successor to the Sony A90K, which is now four years old.
Some had even speculated that Sony was giving up on OLED altogether, and opined that the Bravia 8 II may be the company’s last OLED model. Those rumours were strengthened when it was revealed that Sony is quitting the TV business, sort of, in favour of a joint venture with TCL that’s majority owned by the Chinese firm. TCL has long been opposed to using OLED displays in its TVs.
However, yet more rumours began circulating last month when it was revealed that a new Bravia 6 OLED model had quietly appeared in several parts databases. Now, those rumours have all but been confirmed, with the new Bravia 6 TV being listed on a number of Sony’s country-specific websites.
The listings were first surfaced by High Def News, and confirm that the new TV will indeed be called the Bravia 6. There’s a tagline – “OLED essentials, now within reach” – which, along with the Bravia 6 name, seems to confirm that it will be an entry-level OLED model.
The full specifications of the Bravia 6 TV are not yet available, but Sony seems to indicate that it will be available in a wide range of sizes, from 48-inches to 83-inches. That, along with the entry-level hints, indicates that it will most likely be equipped with one of LG Display’s new OLED SE panels, which are available in the same range of sizes. The OLED SE panel is expected to be included in this year’s LG B6 OLED and Samsung’s S85H too, although neither company has yet confirmed this is the case.
The OLED SE panel is new this year, and is notable for not featuring a polariser. The company removed this layer to boost the brightness of the OLED SE display, though of course, such a step does have some drawbacks. The polariser is a special layer that primarily serves to reduce the impact of ambient light that hits the screen, absorbing it to limit those annoying reflections that harm the viewing experience. It helps users to better see what’s on the screen.
By removing the polariser, LG Display says it has managed to increase the brightness of the OLED SE panel to around 1,000 nits, up from approximately 700 nits before. To deal with the increased reflectivity that comes from not having a polariser, LG Display has instead opted to use a special anti-reflective coating that has a measured light reflectance of about 4.4%. Of course, it remains to be seen how effective this will be at deflecting those irksome reflections, but if it can do a good enough job, then the increase in brightness is likely to be highly desirable.
Other details of the Bravia 6 OLED TV include four HDMI 2.1 ports, which is two more than either the Bravia 8 II OLED model and even the Bravia 9 II True RGB TV that’s positioned as this year’s flagship, so this is a real bonus. The listings also confirm support for Dolby Vision, Dolby Atmos and DTS:X surround sound, and say that it will run the Google TV operating system. We also know there will be ambient sensors that enable the picture settings to be adjusted automatically based on the level of light in the room.
There are no prices available yet, and there is no U.K.-specific listing, so it may not even come to this country. After all, Sony has a habit of launching some models in certain regions and neglecting others. The available size options may also differ by country. For instance, the Sony Hong Kong website appears to advertise it in 48-, 55- and 65-inch sizes only, while the Sony DR Congo page lists 55-, 65-, 77- and 83-inch sizes.
While Sony has not yet officially announced the Bravia 6 TV, the fact that multiple country-specific listings have appeared suggests that there’s not much longer to wait.
