LG Electronics has finally revealed the prices we can expect to pay for some of its new OLED TVs this year, after making the upcoming LG OLED evo AI G6 and OLED evo AI C6 TVs available for pre-order via its website in the U.S.
There’s still no word on prices or availability for the U.K., but it’s a strong sign that such details are likely to be imminent, as LG has historically always opened up pre-orders for European customers shortly after doing so in the U.S.
This year’s top model is the highly anticipated LG OLED evo AI G6, the successor to last year’s highly-rated G5. Given its status as the company’s flagship TV, it’s not surprising that it’s going to be pretty pricey, at least to begin with. Prices start at $2,499.99 for the smallest 55-inch version, which works out at around £1,870 at the current exchange rate. While LG’s U.K. prices may vary slightly, that number likely represents a ballpark estimate of what people living on this side of the Atlantic can expect to pay.
As for the largest 97-inch G6, that’s listed on LG’s U.S. website now for an eye-popping $24,999.99, which translates to £18,710. So yeah, it’s going to cost an absolute fortune if you insist on going large. Fortunately there are other options. If you’re content with an 83-inch model, you’ll be able to save a hell of a lot of money, with LG currently listing that variant at $6,499.99, followed by the 77-inch model at $4,499.99 and the 65-incher at $3,399.99. Those prices translate to around £4,864, £3,367 and £2,544, respectively.
LG is offering an early bird deal on the G6 OLED TV too, with a free TV stand setup or wall mounting, along with up to $200 off the price of select soundbar models.
There’s even more money to be saved if you’re willing to make do with LG’s step-down C6 OLED TV, which has always proven to be incredibly popular. To call it a step down model is probably doing it an injustice, because it’s still very much a premium TV, though it’s important to note there are significant differences this year, depending on the size you go for.
Confusingly, LG is actually selling two different C6 OLED TVs this year – there’s the standard C6, and there’s the all-new C6H, which has a different kind of panel. The C6 is the bigger of the two, available in 77-inch and 83-inch sizes only, and it’s equipped with the same advanced Primary RGB Tandem 2.0 OLED panel that’s found on all sizes of the G6. Meanwhile, the C6H comes in 42-, 48-, 55- and 65-inch sizes, and doesn’t have the most advanced panel, so it’s not going to be as bright as the standard variant. It’s likely they’re using the same panel found on last year’s 2025 flagship OLED models.
With regard to prices, LG says the 83-inch C6 will go for $5,299.99 (£3,966) with the 77-inch model set to cost $3,699.99 (£2,768). Meanwhile the 65-inch C6H is priced at $2,699.99 (£2,200), followed by the 55-inch model at $1,999.99 (£1,496), the 48-inch at $1,599.99 (£1,196) and the 42-inch being a relative snip at just $1,399.99 (£1,047).
Given those relatively low starting prices for the smaller C6H OLED TVs, it raises the very real possibility that one might be able to snap up a brand new model for quite a bit less than a grand, once LG starts discounting them later in the year.
As to what we can expect from these new TVs, HDTVTest chief reviewer Vincent Teoh already had a good look at them when they were first unveiled in January at CES 2026. He was mightily impressed, noting the improved brightness of the Primary RGB Tandem 2.0 panel. LG said it has developed a new Hyper Radiant Colour Technology that cranks up the brightness by about 20% compared to last year’s G5 TV, and almost four-times brighter than this year’s OLED B6 model, which is not yet listed.
The G6 TV is also getting a new kind of anti-reflective coating that helps to minimise reflections in bright rooms to make the picture more visible, while maintaining the deep blacks and vibrant colour OLED is known for.
The G6 and C6 (and C6H) TVs will both feature the all-new Alpha 11 Gen 3 processor, which LG says has a 50% faster CPU and a 70% faster GPU, plus a 5.6-times faster NPU than the chip found in the B6 TV. We will also see a refreshed user interface with webOS 26, and the C6 models will see refresh rates of 165Hz, up from 144Hz on the C5.
LG is also planning to launch its first RGB LED TV, dubbed the Micro RGB evo TV, later this year, along with the OLED B6 and an updated range of QNED TVs featuring Mini-LED panels, but there’s no word yet on when they’ll appear.
