Philips is traditionally the last major TV brand to launch its premium models in any given year, and with many televisions having already gone on sale much later than usual due to component shortages, it's only now in mid-October that its new 2026 OLED TVs are finally launching.
The company’s new OLED TVs are different this year because they have dropped the Google TV operating system in favour of the new Titan OS software, which is designed right here in Europe. With this, it completes a transition that began last year when its LCD models also switched to Titan OS.
For the first time, Philips has also launched a TV based on RGB LED display technology, matching rivals such as Samsung, LG, Hisense and TCL. There’s also many more affordable OLED TVs and LCD models in this year’s lineup.
Philips’ latest OLED TVs both feature LG Display’s second-generation Primary Tandem WOLED panels, which means they should benefit from enhanced brightness and even more precise colour reproduction and contrast.
This year’s lineup is led by the flagship Philips OLED951 (pictured above) and the next-best Philips OLED911, which both come with LG Display’s latest Primary RGB Tandem WOLED 2.0 panel, a powerful MediaTek Pentonic 800 chipset and the company’s new AmbiScape mood lighting experience. They will also be some of the first TVs in the world to add support for Dolby Vision 2 Max, which is set to arrive via a firmware update later in the year. There’s also the Philips OLED811, which comes with an older generation Primary Tandem WOLED panel, followed by the OLED761, which has LG Display's newer, low-cost OLED SE panel. As a result, these models are both more affordable mid-range and entry-level sets, respectively.
Meanwhile, the Philips MLED918 (above) is the name of the company’s first-ever RGB LED TV, which is sure to garner plenty of interest now it’s clear that the technology is increasingly capable of going toe-to-toe with OLED. The MLED918 boasts an impressive 11,520 local dimming zones and peak brightness of 2,500 nits. Cheaper models in the LCD range begin with the new Philips PQS9001 TV, branded as “The One,” which features a standard QLED panel rather than anything fancy.
Below “The One,” Philips offers its 8- and 7-series LCD TVs, which are entry-level models without proper Mini-LED backlights and their displays are limited to just 50Hz refresh rates, though they still have Philips’ iconic Ambilight technology.
FlatpanelsHD said Philips' full range of 2026 TVs is available in stores and at online retailers across Europe from this week, though some of the bigger sizes will only be launched in the next two-to-three weeks.
