Samsung Electronics has confirmed that its higher-end 2026 OLED TVs will get access to the Samsung Art Store and the ability to display more than 5,000 digital works of art when in standby mode, including masterpieces such as the Mona Lisa.
The announcement further expands access to the Art Store, after Samsung brought it to its top Neo QLED and MicroLED televisions last year.
The Samsung Art Store was for many years only available on the company’s popular “lifestyle” TV, The Frame, which is designed to be hung on a wall, where it looks like a real picture frame and shows magnificent works of art when it’s not being used in the normal way. The idea is that the TV becomes a piece of decor, improving the aesthetics of whichever room it’s installed in.
The Frame has been one of Samsung’s best-selling TVs for many years now, but as popular as it has become, it’s very far from being one of the company’s “best” TVs in terms of picture quality. Because it uses a fairly standard LCD panel, The Frame doesn’t provide the same stunning visuals found on the company’s higher-end TV sets, such as its Mini-LED and OLED models.
That is changing, with Samsung recently confirming to FlatpanelsHD that the Art Store will come preinstalled on 2026 OLED models such as the S99H flagship and the S95H. These two models are essentially the same, notably featuring a stunning metal frame that’s meant to improve its aesthetic appeal and make it appear more classy and higher end. The main difference is that the S99H comes with Samsung's wireless One Connect Box, which must be purchased separately for the S95H.
Of course, both TVs look fantastic and they produce equally fantastic visuals. The S99H and S95H both come with improved panels – the 55-inch, 65-inch and 77-inch models will have the company’s most advanced QD-OLED display, while the 83-inch models will use LG Display’s next-generation Tandem WOLED panel – that promise higher brightness and richer colours than before. Users will be able to hang them on the wall, much like The Frame, and their enhanced picture quality should make them a fantastic alternative canvas for displaying digital art, if people are so inclined.
HDTVTest's Vincent Teoh got a first look at Samsung's 2026 OLED TVs at CES last week, and they truly are going to be a sight to behold:
Samsung is also going to launch S90H and S85H OLED TVs later this year, but according to FlatpanelsHD, they won’t get the Art Store straight away. However, it’s possible that they may get it later via a software update.
The decision to bring the Art Store to its OLED TVs suggests that Samsung is more confident than ever that today’s modern panels are unlikely to suffer from any problems with burn-in, which was a widespread issue with first-generation OLED TVs. Digital art is especially risky for OLED TVs, because static images have always been the main cause of burn-in in the past.
Samsung said the OLED TVs won’t get all of the same automation features found in the Art Store on The Frame. With that model, it’s possible to set the TV up to show a rotating collection or artworks or even display random pieces, but users will be required to select their art manually on both OLED models.
Users should be aware that the Art Store is mainly a premium service, with subscriptions starting at £3.39 per month or £39.99 per year if you pay for the full 12 months at once. However, free users can display a curated, rotating selection of around 30 artworks on their TVs without any subscription. The images rotate every five minutes. There’s also a selection of around 360 free artworks available to display at any time.
Alternatively, users can upload their own art and photos to their Samsung TVs, or download free images from sources such as the Smithsonian Open Access library and display them in the same way.
